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\u5982\u4f55\u8ba9\u6f5c\u5728\u5ba2\u6237\u201c\u770b\u5f97\u5230\u201d\uff1f<\/h4>\n<p>\u8fd9\u624d\u662f\u95ee\u9898\u7684\u6838\u5fc3\u3002\u518d\u597d\u7684\u4ea7\u54c1\uff0c\u518d\u4f18\u8d28\u7684\u670d\u52a1\uff0c\u5982\u679c\u6ca1\u4eba\u77e5\u9053\uff0c\u90a3\u4e5f\u53ea\u80fd\u662f\u201c\u517b\u5728\u6df1\u95fa\u4eba\u672a\u8bc6\u201d\u3002GEO\u4f18\u5316\uff0c\u5c31\u662f\u89e3\u51b3\u8fd9\u4e2a\u201c\u770b\u4e0d\u89c1\u201d\u7684\u75db\u70b9\uff0c\u8ba9\u4f60\u7684\u751f\u610f\u53d8\u6210\u90a3\u4e2a\u6700\u663e\u773c\u3001\u6700\u5bb9\u6613\u88ab\u53d1\u73b0\u7684\u201c\u62db\u724c\u201d\u3002<\/p>\n<h3 id=\"3geo-1\">3. \u5b98\u65b9\u6307\u5b9aGEO\u4f18\u5316\u7684\u6838\u5fc3\u7b56\u7565<\/h3>\n<p>\u65e2\u7136GEO\u4f18\u5316\u8fd9\u4e48\u91cd\u8981\uff0c\u90a3\u5230\u5e95\u8be5\u600e\u4e48\u505a\u5462\uff1f\u522b\u6025\uff0c\u54b1\u4eec\u8fd9\u5c31\u4e00\u6b65\u4e00\u6b65\u6765\u63ed\u79d8\uff0c\u8fd9\u4e9b\u201c\u5b98\u65b9\u6307\u5b9a\u201d\u7684\u3001\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u7b56\u7565\uff0c\u5c31\u50cf\u662f\u5e2e\u4f60\u642d\u5efa\u4e00\u680b\u575a\u5b9e\u7684\u201c\u672c\u5730\u751f\u610f\u5927\u53a6\u201d\u7684\u7816\u74e6\u3002<\/p>\n<h4 id=\"31googlemybusinessgmb-1\">3.1. Google My Business (GMB) \u7684\u6df1\u5ea6\u8fd0\u7528<\/h4>\n<p>\u5982\u679c\u8bf4GEO\u4f18\u5316\u662f\u201c\u738b\u70b8\u201d\uff0c\u90a3Google My Business\uff08\u73b0\u5728\u53ebGoogle Business Profile, GBP\uff09\u7edd\u5bf9\u662f\u8fd9\u526f\u724c\u91cc\u7684\u201c\u738b\u724c\u4e2d\u7684\u738b\u724c\u201d\u3002\u5b83\u662fGoogle\u63d0\u4f9b\u7684\u4e00\u4e2a\u514d\u8d39\u5de5\u5177\uff0c\u80fd\u8ba9\u4f60\u76f4\u63a5\u5728Google\u641c\u7d22\u548c\u5730\u56fe\u4e0a\u5c55\u793a\u4f60\u7684\u751f\u610f\u4fe1\u606f\u3002<\/p>\n<h5 id=\"311-1\">3.1.1. \u5b8c\u5584\u4fe1\u606f\uff1a\u4f60\u7684\u201c\u7ebf\u4e0a\u62db\u724c\u201d<\/h5>\n<p>\u8fd9\u5c31\u50cf\u662f\u7ed9\u4f60\u7684\u5e97\u94fa\u88c5\u4fee\u95e8\u9762\uff0c\u5fc5\u987b\u505a\u5f97\u62db\u4eba\u559c\u7231\u3002\u4ece\u5e97\u540d\u3001\u5730\u5740\u3001\u7535\u8bdd\uff08NAP\u4fe1\u606f\uff0c\u540e\u9762\u4f1a\u8be6\u7ec6\u8bf4\uff09\uff0c\u5230\u8425\u4e1a\u65f6\u95f4\u3001\u7f51\u5740\u3001\u670d\u52a1\u7c7b\u522b\uff0c\u518d\u5230\u4ea7\u54c1\u6216\u670d\u52a1\u5217\u8868\uff0c\u6bcf\u4e00\u4e2a\u7ec6\u8282\u90fd\u8981\u529b\u6c42\u51c6\u786e\u3001\u5b8c\u6574\u3001\u5438\u5f15\u4eba\u3002\u4e00\u4e2a\u4fe1\u606f\u4e0d\u5168\u7684GMB\u8d44\u6599\uff0c\u5c31\u50cf\u4e00\u4e2a\u6302\u7740\u201c\u51fa\u79df\u201d\u724c\u5b50\u7684\u5e97\u9762\uff0c\u6ca1\u4eba\u613f\u610f\u8fdb\u53bb\u3002<\/p>\n<h5 id=\"312-1\">3.1.2. \u5173\u952e\u8bcd\u7b56\u7565\uff1a\u8ba9\u7528\u6237\u201c\u641c\u5230\u4f60\u201d<\/h5>\n<p>\u522b\u4ee5\u4e3aGMB\u53ea\u662f\u653e\u4fe1\u606f\u7684\u5730\u65b9\u3002\u4f60\u53ef\u4ee5\u5728\u4e1a\u52a1\u63cf\u8ff0\u3001\u4ea7\u54c1\/\u670d\u52a1\u63cf\u8ff0\u4e2d\u5de7\u5999\u5730\u690d\u5165\u7528\u6237\u53ef\u80fd\u641c\u7d22\u7684\u5173\u952e\u8bcd\u3002\u6bd4\u5982\uff0c\u4e00\u5bb6\u610f\u5927\u5229\u9910\u5385\uff0c\u9664\u4e86\u5199\u201c\u610f\u5927\u5229\u9910\u5385\u201d\uff0c\u8fd8\u53ef\u4ee5\u5199\u201c\u5730\u9053\u90a3\u4e0d\u52d2\u65af\u62ab\u8428\u201d\u3001\u201c\u624b\u5de5\u610f\u9762\u201d\u3001\u201c\u6d6a\u6f2b\u7ea6\u4f1a\u9910\u5385\u201d\u3001\u201c\u5bb6\u5ead\u805a\u9910\u9996\u9009\u201d\u7b49\u3002\u60f3\u60f3\u4f60\u7684\u5ba2\u6237\u4f1a\u600e\u4e48\u641c\uff0c\u5c31\u628a\u8fd9\u4e9b\u8bcd\u201c\u5b89\u201d\u8fdb\u53bb\u3002<\/p>\n<h5 id=\"313-1\">3.1.3. \u8bc4\u8bba\u7ba1\u7406\uff1a\u53e3\u7891\u7684\u529b\u91cf<\/h5>\n<p>\u7528\u6237\u8bc4\u4ef7\uff0c\u8fd9\u662fGMB\u91cc\u6700\u6700\u6709\u4ef7\u503c\u7684\u90e8\u5206\u4e4b\u4e00\u3002\u79ef\u6781\u3001\u771f\u5b9e\u7684\u8bc4\u4ef7\uff0c\u4e0d\u4ec5\u80fd\u63d0\u5347\u4f60\u7684GMB\u6392\u540d\uff0c\u66f4\u80fd\u5efa\u7acb\u4fe1\u4efb\u3002\u6240\u4ee5\uff0c\u9f13\u52b1\u987e\u5ba2\u7559\u8bc4\uff0c\u5e76\u4e14\u53ca\u65f6\u3001\u771f\u8bda\u5730\u56de\u590d\u6bcf\u4e00\u4e2a\u8bc4\u4ef7\uff0c\u65e0\u8bba\u662f\u6b63\u9762\u7684\u8fd8\u662f\u8d1f\u9762\u7684\uff0c\u90fd\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u8868\u660e\u4f60\u5173\u5fc3\u987e\u5ba2\uff0c\u5e76\u4e14\u613f\u610f\u6539\u8fdb\u3002<\/p>\n<h5 id=\"314-1\">3.1.4. \u7167\u7247\u4e0e\u89c6\u9891\uff1a\u751f\u52a8\u7684\u5c55\u793a<\/h5>\n<p>\u201c\u7167\u7247\u662f\u7b2c\u4e00\u5370\u8c61\u201d\uff0c\u8fd9\u53e5\u8bdd\u4e00\u70b9\u4e0d\u5047\u3002\u9ad8\u8d28\u91cf\u3001\u591a\u89d2\u5ea6\u7684\u7167\u7247\uff0c\u5c55\u793a\u4f60\u7684\u5e97\u9762\u3001\u4ea7\u54c1\u3001\u56e2\u961f\uff0c\u751a\u81f3\u662f\u4f60\u6b63\u5728\u5236\u4f5c\u7f8e\u98df\u7684\u89c6\u9891\uff0c\u90fd\u80fd\u6781\u5927\u5730\u5438\u5f15\u7528\u6237\u7684\u76ee\u5149\uff0c\u8ba9\u4ed6\u4eec\u5bf9\u4f60\u7684\u751f\u610f\u4ea7\u751f\u66f4\u76f4\u89c2\u7684\u4e86\u89e3\u548c\u597d\u611f\u3002\u60f3\u4e00\u60f3\uff0c\u4f60\u641c\u7d22\u4e00\u5bb6\u9910\u5385\uff0c\u662f\u4f1a\u88ab\u4e00\u5806\u6a21\u7cca\u4e0d\u6e05\u7684\u7167\u7247\u5438\u5f15\uff0c\u8fd8\u662f\u4f1a\u88ab\u90a3\u4e9b\u8272\u5f69\u8bf1\u4eba\u3001\u7ec6\u8282\u4e30\u5bcc\u7684\u56fe\u7247\u6253\u52a8\uff1f<\/p>\n<h4 id=\"32seo-1\">3.2. \u672c\u5730SEO\u7684\u57fa\u77f3\uff1a\u7f51\u7ad9\u4f18\u5316<\/h4>\n<p>\u867d\u7136GMB\u5f88\u91cd\u8981\uff0c\u4f46\u5982\u679c\u4f60\u7684\u5b98\u65b9\u7f51\u7ad9\u80fd\u591f\u66f4\u597d\u5730\u652f\u6491GEO\u4f18\u5316\uff0c\u6548\u679c\u4f1a\u66f4\u4e0a\u4e00\u5c42\u697c\u3002<\/p>\n<h5 id=\"321nap-1\">3.2.1. NAP\u4fe1\u606f\u4e00\u81f4\u6027\uff1a\u7a33\u5b9a\u4fe1\u8a89\u7684\u6839\u57fa<\/h5>\n<p>NAP\uff0c\u5c31\u662fName\uff08\u540d\u79f0\uff09\u3001Address\uff08\u5730\u5740\uff09\u3001Phone Number\uff08\u7535\u8bdd\u53f7\u7801\uff09\u3002\u8fd9\u4e09\u4e2a\u4fe1\u606f\uff0c\u5fc5\u987b\u5728\u4f60\u7684\u7f51\u7ad9\u3001GMB\u3001\u4ee5\u53ca\u6240\u6709\u5176\u4ed6\u7ebf\u4e0a\u76ee\u5f55\uff08\u6bd4\u5982\u5927\u4f17\u70b9\u8bc4\u3001Yelp\u7b49\uff09\u4e0a\u4fdd\u6301\u5b8c\u5168\u4e00\u81f4\u3002\u60f3\u8c61\u4e00\u4e0b\uff0c\u7528\u6237\u5728Google\u4e0a\u641c\u5230\u4f60\uff0c\u5730\u5740\u662f\u5bf9\u7684\uff1b\u4f46\u5230\u4e86\u4f60\u7684\u7f51\u7ad9\uff0c\u5730\u5740\u5374\u53d8\u4e86\uff0c\u6216\u8005\u7535\u8bdd\u53f7\u7801\u6253\u4e0d\u901a\uff0c\u8fd9\u4f1a\u6781\u5927\u5730\u635f\u5bb3\u4f60\u7684\u53ef\u4fe1\u5ea6\uff0c\u641c\u7d22\u5f15\u64ce\u4e5f\u4f1a\u89c9\u5f97\u4f60\u7684\u4fe1\u606f\u201c\u4e0d\u9760\u8c31\u201d\uff0c\u4ece\u800c\u964d\u4f4e\u4f60\u7684\u6392\u540d\u3002<\/p>\n<h5 id=\"322-1\">3.2.2. \u672c\u5730\u5316\u5185\u5bb9\u521b\u4f5c\uff1a\u4e0e\u5ba2\u6237\u201c\u9762\u5bf9\u9762\u201d<\/h5>\n<p>\u5728\u4f60\u7684\u7f51\u7ad9\u5185\u5bb9\u4e2d\uff0c\u878d\u5165\u672c\u5730\u5316\u7684\u5143\u7d20\u3002\u6bd4\u5982\uff0c\u5199\u4e00\u7bc7\u5173\u4e8e\u201cXX\u533a\u6700\u597d\u7684X\u670d\u52a1\u201d\u7684\u6587\u7ae0\uff0c\u6216\u8005\u5206\u4eab\u4f60\u53c2\u4e0e\u7684\u672c\u5730\u793e\u533a\u6d3b\u52a8\uff0c\u6216\u8005\u4ecb\u7ecd\u4f60\u4e3a\u672c\u5730\u5ba2\u6237\u63d0\u4f9b\u7684\u7279\u522b\u670d\u52a1\u3002\u8fd9\u4e0d\u4ec5\u80fd\u589e\u52a0\u4f60\u7684\u5185\u5bb9\u4e30\u5bcc\u5ea6\uff0c\u66f4\u80fd\u5411\u641c\u7d22\u5f15\u64ce\u548c\u7528\u6237\u8868\u660e\uff0c\u4f60\u662f\u4e00\u4e2a\u6df1\u8015\u672c\u5730\u7684\u5546\u5bb6\u3002<\/p>\n<h5 id=\"323schema-1\">3.2.3. Schema\u6807\u8bb0\uff1a\u8ba9\u641c\u7d22\u5f15\u64ce\u201c\u8bfb\u61c2\u201d\u4f60\u7684\u751f\u610f<\/h5>\n<p>Schema\u6807\u8bb0\uff08Schema Markup\uff09\uff0c\u542c\u8d77\u6765\u6709\u70b9\u6280\u672f\u6027\uff0c\u4f46\u5b83\u5176\u5b9e\u662f\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u4f60\u7f51\u7ad9\u5185\u5bb9\u7684\u201c\u7ffb\u8bd1\u5668\u201d\u3002\u901a\u8fc7\u5728\u4f60\u7684\u7f51\u7ad9\u4ee3\u7801\u4e2d\u6dfb\u52a0Schema\u6807\u8bb0\uff0c\u4f60\u53ef\u4ee5\u660e\u786e\u544a\u77e5\u641c\u7d22\u5f15\u64ce\uff0c\u4f60\u7684\u516c\u53f8\u540d\u79f0\u3001\u5730\u5740\u3001\u8425\u4e1a\u65f6\u95f4\u3001\u5ba2\u6237\u8bc4\u4ef7\u7b49\u5177\u4f53\u4fe1\u606f\u3002\u8fd9\u80fd\u8ba9\u641c\u7d22\u5f15\u64ce\u66f4\u51c6\u786e\u5730\u7d22\u5f15\u4f60\u7684\u4fe1\u606f\uff0c\u5e76\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u4ee5\u66f4\u53cb\u597d\u7684\u65b9\u5f0f\u5c55\u793a\u51fa\u6765\uff0c\u6bd4\u5982\u5728\u5730\u56fe\u4e0a\u663e\u793a\u4f60\u7684\u4f4d\u7f6e\uff0c\u6216\u8005\u76f4\u63a5\u5c55\u793a\u4f60\u7684\u8bc4\u5206\u3002<\/p>\n<h4 id=\"33-1\">3.3. \u793e\u4ea4\u5a92\u4f53\u7684\u672c\u5730\u5316\u4e92\u52a8<\/h4>\n<p>\u522b\u5fd8\u4e86\uff0c\u793e\u4ea4\u5a92\u4f53\u4e5f\u662f\u8fde\u63a5\u672c\u5730\u5ba2\u6237\u7684\u5f3a\u5927\u6e20\u9053\u3002<\/p>\n<h5 id=\"331-1\">3.3.1. \u53d1\u5e03\u672c\u5730\u5316\u5185\u5bb9<\/h5>\n<p>\u5728\u4f60\u7684\u793e\u4ea4\u5a92\u4f53\u8d26\u53f7\u4e0a\uff0c\u591a\u53d1\u5e03\u4e0e\u672c\u5730\u76f8\u5173\u7684\u5185\u5bb9\u3002\u6bd4\u5982\uff0c\u5206\u4eab\u4f60\u6240\u5728\u7684\u57ce\u5e02\u7684\u8282\u65e5\u6d3b\u52a8\uff0c\u6216\u8005\u63a8\u8350\u672c\u5730\u7684\u5176\u4ed6\u5546\u5bb6\uff08\u5f53\u7136\uff0c\u662f\u53cb\u597d\u7684\u90a3\u79cd\uff09\uff0c\u6216\u8005\u53d1\u5e03\u4f60\u53c2\u4e0e\u672c\u5730\u516c\u76ca\u6d3b\u52a8\u7684\u7167\u7247\u3002\u8fd9\u80fd\u8ba9\u4f60\u770b\u8d77\u6765\u66f4\u201c\u63a5\u5730\u6c14\u201d\uff0c\u66f4\u8d34\u8fd1\u672c\u5730\u793e\u533a\u3002<\/p>\n<h5 id=\"332-1\">3.3.2. \u53c2\u4e0e\u672c\u5730\u793e\u7fa4<\/h5>\n<p>\u52a0\u5165\u4f60\u6240\u5728\u5730\u533a\u7684Facebook\u7fa4\u7ec4\u3001\u5fae\u4fe1\u7fa4\u7b49\uff0c\u53c2\u4e0e\u8ba8\u8bba\uff0c\u89e3\u7b54\u95ee\u9898\uff0c\u751a\u81f3\u5206\u4eab\u4f60\u7684\u4f18\u60e0\u4fe1\u606f\uff08\u5f53\u7136\uff0c\u8981\u6ce8\u610f\u7fa4\u89c4\uff0c\u522b\u60f9\u4eba\u70e6\uff09\u3002\u8fd9\u662f\u4e00\u79cd\u975e\u5e38\u76f4\u63a5\u7684\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u7684\u65b9\u5f0f\u3002<\/p>\n<h3 id=\"4geo-1\">4. GEO\u4f18\u5316\u6548\u679c\u7684\u8861\u91cf\u4e0e\u6301\u7eed\u6539\u8fdb<\/h3>\n<p>\u505a\u4efb\u4f55\u4e8b\u60c5\uff0c\u90fd\u8981\u6709\u201c\u6210\u7ee9\u5355\u201d\uff0c GEO\u4f18\u5316\u4e5f\u4e0d\u4f8b\u5916\u3002<\/p>\n<h4 id=\"41-1\">4.1. \u5173\u952e\u6307\u6807\u5206\u6790\uff1a\u6570\u636e\u9a71\u52a8\u51b3\u7b56<\/h4>\n<p>Google Business 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