{"id":780,"date":"2026-01-21T21:36:13","date_gmt":"2026-01-21T13:36:13","guid":{"rendered":"http:\/\/www.wweishang.com\/?p=780"},"modified":"2026-01-21T21:37:13","modified_gmt":"2026-01-21T13:37:13","slug":"%e6%9c%ac%e5%9c%b0%e5%95%86%e5%ae%b6geo%e4%bc%98%e5%8c%96%e6%8c%87%e5%8d%97%ef%bc%9a%e5%85%8d%e8%b4%b9%e5%bc%95%e6%b5%81%e7%9a%84%e5%ae%9e%e7%94%a8%e6%8a%80%e5%b7%a7","status":"publish","type":"post","link":"https:\/\/www.wweishang.com\/index.php\/2026\/01\/21\/%e6%9c%ac%e5%9c%b0%e5%95%86%e5%ae%b6geo%e4%bc%98%e5%8c%96%e6%8c%87%e5%8d%97%ef%bc%9a%e5%85%8d%e8%b4%b9%e5%bc%95%e6%b5%81%e7%9a%84%e5%ae%9e%e7%94%a8%e6%8a%80%e5%b7%a7\/","title":{"rendered":"\u672c\u5730\u5546\u5bb6GEO\u4f18\u5316\u6307\u5357\uff1a\u514d\u8d39\u5f15\u6d41\u7684\u5b9e\u7528\u6280\u5de7"},"content":{"rendered":"
\n

\u6587\u7ae0\u5927\u7eb2<\/h3>\n
\n

\u672c\u5730\u5546\u5bb6GEO\u4f18\u5316\u6307\u5357\uff1a\u514d\u8d39\u5f15\u6d41\u7684\u5b9e\u7528\u6280\u5de7<\/h1>\n

\u4e00\u3001 \u4e3a\u4ec0\u4e48\u672c\u5730\u5546\u5bb6\u9700\u8981\u5173\u6ce8GEO\u4f18\u5316\uff1f<\/h2>\n

1.1 \u4e86\u89e3\u672c\u5730\u641c\u7d22\u7684\u5d1b\u8d77<\/h3>\n

1.1.1 \u6d88\u8d39\u8005\u641c\u7d22\u4e60\u60ef\u7684\u6539\u53d8<\/h4>\n

1.1.2 GEO\u4f18\u5316\u5e26\u6765\u7684\u5373\u65f6\u6027\u4f18\u52bf<\/h4>\n

1.2 GEO\u4f18\u5316\u5bf9\u672c\u5730\u5546\u5bb6\u7684\u6838\u5fc3\u4ef7\u503c<\/h3>\n

1.2.1 \u63d0\u9ad8\u53ef\u89c1\u5ea6\uff0c\u89e6\u8fbe\u6f5c\u5728\u5ba2\u6237<\/h4>\n

1.2.2 \u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\uff0c\u63d0\u5347\u7528\u6237\u4f53\u9a8c<\/h4>\n

1.2.3 \u964d\u4f4e\u83b7\u5ba2\u6210\u672c\uff0c\u5b9e\u73b0\u514d\u8d39\u5f15\u6d41<\/h4>\n

\u4e8c\u3001 GEO\u4f18\u5316\u6838\u5fc3\u8981\u7d20\u89e3\u6790<\/h2>\n

2.1 Google My Business (GMB) \u7684\u91cd\u8981\u6027<\/h3>\n

2.1.1 \u6ce8\u518c\u4e0e\u4fe1\u606f\u5b8c\u5584\uff1a\u7b2c\u4e00\u6b65\u7684\u575a\u5b9e\u57fa\u7840<\/h4>\n

2.1.2 \u4f18\u5316\u5546\u5bb6\u8d44\u6599\uff1a\u8ba9\u4fe1\u606f\u201c\u6d3b\u201d\u8d77\u6765<\/h4>\n

2.1.2.1 \u51c6\u786e\u7684\u540d\u79f0\u3001\u5730\u5740\u3001\u7535\u8bdd (NAP)<\/h5>\n
2.1.2.2 \u5438\u5f15\u4eba\u7684\u4e1a\u52a1\u63cf\u8ff0\u4e0e\u5206\u7c7b<\/h5>\n
2.1.2.3 \u9ad8\u8d28\u91cf\u7684\u56fe\u7247\u548c\u89c6\u9891<\/h5>\n

2.1.3 \u5584\u7528GMB\u529f\u80fd\uff1a\u8bc4\u8bba\u3001\u95ee\u7b54\u3001\u5e16\u5b50<\/h4>\n

2.1.3.1 \u79ef\u6781\u7ba1\u7406\u7528\u6237\u8bc4\u8bba<\/h5>\n
2.1.3.2 \u56de\u7b54\u7528\u6237\u7591\u95ee\uff0c\u4e3b\u52a8\u63d0\u4f9b\u4fe1\u606f<\/h5>\n
2.1.3.3 \u53d1\u5e03\u5438\u5f15\u4eba\u7684GMB\u5e16\u5b50<\/h5>\n

2.2 \u672c\u5730\u5173\u952e\u8bcd\u7814\u7a76\u4e0e\u5e94\u7528<\/h3>\n

2.1.1 \u6316\u6398\u4e0e\u4f60\u4e1a\u52a1\u76f8\u5173\u7684\u672c\u5730\u641c\u7d22\u8bcd<\/h4>\n

2.1.2 \u5982\u4f55\u5728\u7f51\u7ad9\u5185\u5bb9\u3001GMB\u8d44\u6599\u4e2d\u81ea\u7136\u878d\u5165\u5173\u952e\u8bcd<\/h4>\n

2.3 \u672c\u5730\u5316\u7f51\u7ad9\u5efa\u8bbe\u4e0e\u4f18\u5316<\/h3>\n

2.1.1 \u786e\u4fdd\u7f51\u7ad9\u79fb\u52a8\u7aef\u53cb\u597d<\/h4>\n

2.1.2 \u5728\u7f51\u7ad9\u4e0a\u7a81\u51fa\u672c\u5730\u4fe1\u606f<\/h4>\n

2.1.3 Schema\u6807\u8bb0\u7684\u5e94\u7528\uff1a\u8ba9\u641c\u7d22\u5f15\u64ce\u66f4\u61c2\u4f60<\/h4>\n

2.4 \u76ee\u5f55\u5217\u8868\u4e0e\u5f15\u6587 (Citations)<\/h3>\n

2.1.1 \u4fdd\u6301NAP\u4fe1\u606f\u7684\u4e00\u81f4\u6027<\/h4>\n

2.1.2 \u9009\u62e9\u91cd\u8981\u7684\u672c\u5730\u76ee\u5f55\u5e73\u53f0<\/h4>\n

\u4e09\u3001 \u514d\u8d39\u5f15\u6d41\u7684\u5b9e\u7528\u6280\u5de7<\/h2>\n

3.1 \u8bc4\u8bba\u7ba1\u7406\uff1a\u4fe1\u4efb\u7684\u57fa\u77f3<\/h3>\n

3.1.1 \u9f13\u52b1\u7528\u6237\u7559\u4e0b\u771f\u5b9e\u8bc4\u8bba<\/h4>\n

3.1.2 \u5982\u4f55\u4e13\u4e1a\u5730\u56de\u590d\u6b63\u9762\u548c\u8d1f\u9762\u8bc4\u8bba<\/h4>\n

3.2 \u672c\u5730\u5316\u5185\u5bb9\u521b\u4f5c<\/h3>\n

3.2.1 \u64b0\u5199\u672c\u5730\u65b0\u95fb\u3001\u6d3b\u52a8\u4fe1\u606f<\/h4>\n

3.2.2 \u5206\u4eab\u672c\u5730\u5ba2\u6237\u6848\u4f8b<\/h4>\n

3.3 \u672c\u5730\u793e\u7fa4\u4e92\u52a8<\/h3>\n

3.3.1 \u53c2\u4e0e\u672c\u5730\u7ebf\u4e0a\u793e\u7fa4<\/h4>\n

3.3.2 \u4e3e\u529e\u6216\u53c2\u4e0e\u7ebf\u4e0b\u672c\u5730\u6d3b\u52a8<\/h4>\n

3.4 \u5229\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u672c\u5730\u5316\u7b56\u7565<\/h3>\n

3.4.1 \u7cbe\u51c6\u5b9a\u4f4d\u672c\u5730\u53d7\u4f17<\/h4>\n

3.4.2 \u53d1\u5e03\u4e0e\u672c\u5730\u76f8\u5173\u7684\u52a8\u6001<\/h4>\n

3.5 \u5efa\u7acb\u672c\u5730\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb<\/h3>\n

3.5.1 \u4e0e\u5176\u4ed6\u672c\u5730\u5546\u5bb6\u4e92\u76f8\u63a8\u8350<\/h4>\n

3.5.2 \u53c2\u4e0e\u672c\u5730\u5546\u4e1a\u8054\u76df<\/h4>\n

\u56db\u3001 \u6301\u7eed\u4f18\u5316\u4e0e\u6548\u679c\u76d1\u6d4b<\/h2>\n

4.1 \u5b9a\u671f\u66f4\u65b0GMB\u4fe1\u606f<\/h3>\n

4.2 \u5206\u6790GMB\u548c\u7f51\u7ad9\u6570\u636e<\/h3>\n

4.3 \u8ddf\u8e2a\u672c\u5730\u641c\u7d22\u6392\u540d<\/h3>\n

\u4e94\u3001 \u7ed3\u8bed<\/h2>\n

\u516d\u3001 \u5e38\u89c1\u95ee\u9898\u89e3\u7b54 (FAQs)<\/h2>\n
\n

\u672c\u5730\u5546\u5bb6GEO\u4f18\u5316\u6307\u5357\uff1a\u514d\u8d39\u5f15\u6d41\u7684\u5b9e\u7528\u6280\u5de7<\/h1>\n

\u563f\uff0c\u5404\u4f4d\u8eab\u5904\u672c\u5730\u7684\u5c0f\u8001\u677f\u4eec\uff0c\u4f60\u4eec\u662f\u4e0d\u662f\u7ecf\u5e38\u611f\u89c9\u81ea\u5df1\u7684\u5e97\u867d\u7136\u5c31\u5728\u8857\u89d2\uff0c\u4f46\u597d\u50cf\u201c\u9690\u8eab\u201d\u4e86\u4e00\u6837\uff0c\u5ba2\u6237\u603b\u662f\u627e\u4e0d\u5230\uff1f\u522b\u6025\uff0c\u4eca\u5929\u54b1\u4eec\u5c31\u6765\u804a\u804a\u4e00\u4e2a\u7edd\u5bf9\u80fd\u5e2e\u4f60\u201c\u663e\u5f62\u201d\u7684\u6cd5\u5b9d\u2014\u2014GEO\u4f18\u5316\uff01\u7b80\u5355\u6765\u8bf4\uff0c\u5b83\u5c31\u662f\u4e00\u79cd\u8ba9\u4f60\u5728\u672c\u5730\u641c\u7d22\u7ed3\u679c\u91cc\u8131\u9896\u800c\u51fa\u7684\u8425\u9500\u7b56\u7565\uff0c\u800c\u4e14\uff0c\u5f88\u591a\u65b9\u6cd5\u90fd\u662f\u514d\u8d39\u7684\uff0c\u6548\u679c\u8fd8\u8d3c\u68d2\uff01<\/p>\n

\u4e00\u3001 \u4e3a\u4ec0\u4e48\u672c\u5730\u5546\u5bb6\u9700\u8981\u5173\u6ce8GEO\u4f18\u5316\uff1f<\/h3>\n

\u60f3\u8c61\u4e00\u4e0b\uff0c\u73b0\u5728\u7684\u4eba\u4eec\u60f3\u627e\u9644\u8fd1\u7684\u9910\u9986\u3001\u7406\u53d1\u5e97\uff0c\u6216\u8005\u9700\u8981\u4e2a\u4e0a\u95e8\u7ef4\u4fee\u7684\u670d\u52a1\uff0c\u7b2c\u4e00\u53cd\u5e94\u662f\u4ec0\u4e48\uff1f\u662f\u4e0d\u662f\u5c31\u662f\u638f\u51fa\u624b\u673a\uff0c\u641c\u4e00\u641c\uff1f\u6ca1\u9519\uff0c\u672c\u5730\u641c\u7d22\u5df2\u7ecf\u6210\u4e3a\u6211\u4eec\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002<\/p>\n

1.1 \u4e86\u89e3\u672c\u5730\u641c\u7d22\u7684\u5d1b\u8d77<\/h4>\n

1.1.1 \u6d88\u8d39\u8005\u641c\u7d22\u4e60\u60ef\u7684\u6539\u53d8<\/p>\n

\u8fd9\u5e74\u5934\uff0c\u8c01\u8fd8\u62ff\u7740\u9ec4\u9875\u7535\u8bdd\u7c3f\u5728\u90a3\u513f\u542d\u54e7\u542d\u54e7\u5730\u627e\uff1f\u5927\u5bb6\u90fd\u4e60\u60ef\u4e86\u201c\u6307\u5c16\u4e0a\u7684\u4fbf\u5229\u201d\u3002\u5f53\u4eba\u4eec\u5e26\u7740\u201c\u5c31\u8fd1\u201d\u3001\u201c\u7acb\u523b\u201d\u7684\u9700\u6c42\u8fdb\u884c\u641c\u7d22\u65f6\uff0c\u641c\u7d22\u5f15\u64ce\u5c31\u50cf\u4e00\u4e2a\u8d85\u7ea7\u5bfc\u822a\u5458\uff0c\u4f1a\u4f18\u5148\u63a8\u8350\u90a3\u4e9b\u4e0e\u7528\u6237\u5730\u7406\u4f4d\u7f6e\u6700\u5339\u914d\u3001\u4fe1\u606f\u6700\u5168\u9762\u7684\u5546\u5bb6\u3002\u4f60\u662f\u4e0d\u662f\u4e5f\u7ecf\u5e38\u641c\u201c\u9644\u8fd1\u6709\u4ec0\u4e48\u597d\u5403\u7684\u201d\uff1f\u8fd9\u5c31\u662f\u672c\u5730\u641c\u7d22\u7684\u529b\u91cf\uff01<\/p>\n

1.1.2 GEO\u4f18\u5316\u5e26\u6765\u7684\u5373\u65f6\u6027\u4f18\u52bf<\/p>\n

GEO\u4f18\u5316\uff0c\u7b80\u5355\u7406\u89e3\u5c31\u662f\u201c\u5730\u7406\u4f4d\u7f6e\u4f18\u5316\u201d\u3002\u5b83\u80fd\u8ba9\u641c\u7d22\u5f15\u64ce\uff08\u5c24\u5176\u662fGoogle\uff09\u66f4\u6e05\u695a\u5730\u77e5\u9053\u4f60\u7684\u5546\u5bb6\u5728\u54ea\u91cc\uff0c\u63d0\u4f9b\u4ec0\u4e48\u670d\u52a1\uff0c\u4ece\u800c\u5728\u4f60\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u672c\u5730\u641c\u7d22\u65f6\uff0c\u628a\u4f60\u7684\u540d\u5b57\u548c\u4fe1\u606f\u201c\u4e3e\u5230\u201d\u6700\u663e\u773c\u7684\u4f4d\u7f6e\u3002\u8fd9\u79cd\u5373\u65f6\u6027\u5e26\u6765\u7684\u6d41\u91cf\uff0c\u5f80\u5f80\u662f\u6700\u7cbe\u51c6\u3001\u8f6c\u5316\u7387\u6700\u9ad8\u7684\u3002<\/p>\n

1.2 GEO\u4f18\u5316\u5bf9\u672c\u5730\u5546\u5bb6\u7684\u6838\u5fc3\u4ef7\u503c<\/h4>\n

\u641eGEO\u4f18\u5316\u5230\u5e95\u80fd\u7ed9\u54b1\u4eec\u672c\u5730\u751f\u610f\u5e26\u6765\u5565\u597d\u5904\u5462\uff1f\u8fd9\u53ef\u4e0d\u662f\u5439\u7684\uff0c\u662f\u5b9e\u5b9e\u5728\u5728\u7684\uff01<\/p>\n

1.2.1 \u63d0\u9ad8\u53ef\u89c1\u5ea6\uff0c\u89e6\u8fbe\u6f5c\u5728\u5ba2\u6237<\/p>\n

\u4f60\u5f00\u4e86\u4e00\u5bb6\u8d85\u68d2\u7684\u9762\u9986\uff0c\u5473\u9053\u6ca1\u5f97\u8bf4\uff0c\u670d\u52a1\u4e5f\u70ed\u60c5\uff0c\u4f46\u5982\u679c\u5927\u5bb6\u641c\u201c\u9762\u9986\u201d\uff0c\u4f60\u8001\u662f\u6392\u5728\u540e\u9762\uff0c\u90a3\u4e0d\u5c31\u767d\u5fd9\u6d3b\u4e86\uff1fGEO\u4f18\u5316\u5c31\u662f\u8ba9\u4f60\u5728\u672c\u5730\u641c\u7d22\u7684\u201c\u9ec4\u91d1\u4f4d\u7f6e\u201d\u95ea\u95ea\u53d1\u5149\uff0c\u8ba9\u90a3\u4e9b\u6b63\u9700\u8981\u4f60\u670d\u52a1\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u4e00\u773c\u5c31\u80fd\u770b\u5230\u4f60\u3002<\/p>\n

1.2.2 \u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\uff0c\u63d0\u5347\u7528\u6237\u4f53\u9a8c<\/p>\n

\u5f53\u7528\u6237\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u770b\u5230\u4f60\u5b8c\u6574\u3001\u51c6\u786e\u7684\u4fe1\u606f\uff0c\u5305\u62ec\u5730\u5740\u3001\u7535\u8bdd\u3001\u8425\u4e1a\u65f6\u95f4\u3001\u7528\u6237\u8bc4\u8bba\u7b49\u7b49\uff0c\u662f\u4e0d\u662f\u4f1a\u89c9\u5f97\u4f60\u8fd9\u4e2a\u5546\u5bb6\u5f88\u4e13\u4e1a\uff0c\u5f88\u9760\u8c31\uff1f\u8fd9\u79cd\u4fe1\u606f\u4e0a\u7684\u900f\u660e\u5ea6\uff0c\u80fd\u5927\u5927\u63d0\u5347\u7528\u6237\u5bf9\u4f60\u7684\u4fe1\u4efb\u611f\uff0c\u8ba9\u4ed6\u4eec\u66f4\u613f\u610f\u8fc8\u51fa\u7b2c\u4e00\u6b65\uff0c\u6765\u4f60\u7684\u5e97\u91cc\u4f53\u9a8c\u3002<\/p>\n

1.2.3 \u964d\u4f4e\u83b7\u5ba2\u6210\u672c\uff0c\u5b9e\u73b0\u514d\u8d39\u5f15\u6d41<\/p>\n

\u76f8\u6bd4\u4e8e\u82b1\u5927\u4ef7\u94b1\u6253\u5e7f\u544a\uff0cGEO\u4f18\u5316\u5e26\u6765\u7684\u6d41\u91cf\u7b80\u76f4\u5c31\u662f\u201c\u767d\u9001\u201d\u7684\u3002\u4e00\u65e6\u4f60\u7684\u4fe1\u606f\u4f18\u5316\u5230\u4f4d\uff0c\u641c\u7d22\u5f15\u64ce\u5c31\u4f1a\u6e90\u6e90\u4e0d\u65ad\u5730\u4e3a\u4f60\u5e26\u6765\u7cbe\u51c6\u7684\u672c\u5730\u5ba2\u6237\uff0c\u8fd9\u53ef\u6bd4\u4f20\u7edf\u7684\u5e7f\u544a\u6295\u653e\u6027\u4ef7\u6bd4\u9ad8\u592a\u591a\u4e86\uff01<\/p>\n

\u4e8c\u3001 GEO\u4f18\u5316\u6838\u5fc3\u8981\u7d20\u89e3\u6790<\/h3>\n

\u5149\u8bf4\u4e0d\u7ec3\u5047\u628a\u5f0f\uff0c\u90a3\u5177\u4f53\u600e\u4e48\u505a\u5462\uff1f\u522b\u62c5\u5fc3\uff0c\u6211\u8fd9\u5c31\u7ed9\u4f60\u62c6\u89e3\u4e00\u4e0bGEO\u4f18\u5316\u7684\u51e0\u4e2a\u5173\u952e\u70b9\uff0c\u4fdd\u8bc1\u4f60\u542c\u5f97\u660e\u660e\u767d\u767d\u3002<\/p>\n

2.1 Google My Business (GMB) \u7684\u91cd\u8981\u6027<\/h4>\n

\u5728GEO\u4f18\u5316\u8fd9\u5757\uff0cGoogle My Business\uff08\u7b80\u79f0GMB\uff09\u7edd\u5bf9\u662f\u201cC\u4f4d\u51fa\u9053\u201d\u7684\u9009\u624b\uff0c\u53ef\u4ee5\u8bf4\u662f\u672c\u5730\u5546\u5bb6\u4fe1\u606f\u5c55\u793a\u7684\u201c\u95e8\u9762\u201d\u548c\u201c\u67a2\u7ebd\u201d\u3002<\/p>\n

2.1.1 \u6ce8\u518c\u4e0e\u4fe1\u606f\u5b8c\u5584\uff1a\u7b2c\u4e00\u6b65\u7684\u575a\u5b9e\u57fa\u7840<\/p>\n

\u8fd8\u6ca1\u6ce8\u518cGMB\uff1f\u90a3\u4f60\u53ef\u5c31\u9519\u8fc7\u4e86\u592a\u591a\u514d\u8d39\u7684\u673a\u4f1a\uff01\u8d76\u7d27\u53bb\u6ce8\u518c\u4e00\u4e2a\uff0c\u7136\u540e\u628a\u4f60\u7684\u5546\u5bb6\u540d\u79f0\u3001\u5730\u5740\u3001\u7535\u8bdd\u3001\u8425\u4e1a\u65f6\u95f4\u3001\u7f51\u7ad9\u94fe\u63a5\u8fd9\u4e9b\u57fa\u7840\u4fe1\u606f\u586b\u5f97\u5de8\u2014\u2014\u51c6\u786e\u3001\u5de8\u2014\u2014\u5b8c\u6574\u3002\u8fd9\u5c31\u50cf\u76d6\u623f\u5b50\u6253\u5730\u57fa\uff0c\u5730\u57fa\u4e0d\u7262\uff0c\u540e\u9762\u600e\u4e48\u6298\u817e\u90fd\u767d\u642d\u3002<\/p>\n

2.1.2 \u4f18\u5316\u5546\u5bb6\u8d44\u6599\uff1a\u8ba9\u4fe1\u606f\u201c\u6d3b\u201d\u8d77\u6765<\/p>\n

\u586b\u5b8c\u57fa\u7840\u4fe1\u606f\uff0c\u54b1\u4eec\u8fd8\u5f97\u8ba9\u4f60\u7684GMB\u8d44\u6599\u201c\u6d3b\u201d\u8d77\u6765\uff0c\u53d8\u5f97\u66f4\u6709\u5438\u5f15\u529b\u3002<\/p>\n

2.1.2.1 \u51c6\u786e\u7684\u540d\u79f0\u3001\u5730\u5740\u3001\u7535\u8bdd (NAP)<\/h5>\n

\u8fd9\u4e09\u4e2a\u4fe1\u606f\uff08Name, Address, Phone\uff09\u662f\u4f60\u7684\u201c\u8eab\u4efd\u8bc1\u201d\uff0c\u4e00\u5b9a\u8981\u4fdd\u6301\u9ad8\u5ea6\u4e00\u81f4\u6027\u3002\u65e0\u8bba\u662f\u5728GMB\u3001\u4f60\u81ea\u5df1\u7684\u7f51\u7ad9\u3001\u8fd8\u662f\u5176\u4ed6\u4efb\u4f55\u5730\u65b9\uff0c\u90fd\u8981\u7528\u540c\u6837\u7684\u683c\u5f0f\u548c\u4fe1\u606f\u3002\u641c\u7d22\u5f15\u64ce\u975e\u5e38\u770b\u91cd\u8fd9\u4e2a\u4e00\u81f4\u6027\uff0c\u5b83\u80fd\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u51c6\u786e\u5730\u8bc6\u522b\u4f60\u7684\u5546\u5bb6\u3002<\/p>\n

2.1.2.2 \u5438\u5f15\u4eba\u7684\u4e1a\u52a1\u63cf\u8ff0\u4e0e\u5206\u7c7b<\/h5>\n

\u5728\u5199\u4e1a\u52a1\u63cf\u8ff0\u7684\u65f6\u5019\uff0c\u522b\u5149\u5199\u201c\u5356\u8863\u670d\u201d\uff0c\u8981\u5199\u201cXX\u5e02\u6700\u65f6\u5c1a\u7684\u97e9\u7cfb\u5973\u88c5\u5e97\uff0c\u63d0\u4f9b\u4e2a\u6027\u5316\u642d\u914d\u5efa\u8bae\u201d\u3002\u7528\u4e0a\u4e00\u4e9b\u7528\u6237\u53ef\u80fd\u4f1a\u641c\u7d22\u7684\u5173\u952e\u8bcd\uff0c\u8ba9\u4f60\u7684\u4e1a\u52a1\u7279\u70b9\u4e00\u76ee\u4e86\u7136\u3002\u9009\u62e9\u6700\u8d34\u5207\u7684\u4e1a\u52a1\u5206\u7c7b\uff0c\u6bd4\u5982\u201c\u5973\u88c5\u5e97\u201d\u3001\u201c\u97e9\u5f0f\u670d\u88c5\u201d\u3001\u201c\u670d\u88c5\u5b9a\u5236\u201d\u7b49\u7b49\uff0c\u8fd9\u80fd\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u628a\u4f60\u5339\u914d\u7ed9\u6b63\u786e\u7684\u641c\u7d22\u4eba\u7fa4\u3002<\/p>\n

2.1.2.3 \u9ad8\u8d28\u91cf\u7684\u56fe\u7247\u548c\u89c6\u9891<\/h5>\n

\u8c01\u4e0d\u559c\u6b22\u770b\u7f8e\u5973\u5e05\u54e5\uff1f\u8c01\u4e0d\u559c\u6b22\u770b\u7f8e\u98df\uff1f\u8c01\u4e0d\u559c\u6b22\u770b\u6e29\u99a8\u7684\u5e97\u9762\uff1f\u6240\u4ee5\uff0c\u4e00\u5b9a\u8981\u4e0a\u4f20\u9ad8\u6e05\u3001\u771f\u5b9e\u3001\u6709\u5438\u5f15\u529b\u7684\u7167\u7247\u548c\u89c6\u9891\uff01\u53ef\u4ee5\u662f\u4f60\u5e97\u9762\u7684\u73af\u5883\u56fe\u3001\u4ea7\u54c1\u5c55\u793a\u56fe\u3001\u56e2\u961f\u7167\u7247\u3001\u751a\u81f3\u662f\u5ba2\u6237\u5728\u8fd9\u91cc\u7684\u6109\u5feb\u4f53\u9a8c\u77ac\u95f4\u3002\u8fd9\u4e9b\u89c6\u89c9\u5143\u7d20\u80fd\u6781\u5927\u5730\u5438\u5f15\u7528\u6237\uff0c\u8ba9\u4ed6\u4eec\u5bf9\u4f60\u7684\u5546\u5bb6\u4ea7\u751f\u597d\u611f\u3002<\/p>\n

2.1.3 \u5584\u7528GMB\u529f\u80fd\uff1a\u8bc4\u8bba\u3001\u95ee\u7b54\u3001\u5e16\u5b50<\/p>\n

GMB\u53ef\u4e0d\u4ec5\u4ec5\u662f\u4e2a\u4fe1\u606f\u5c55\u793a\u5e73\u53f0\uff0c\u5b83\u8fd8\u6709\u5f88\u591a\u4e92\u52a8\u7684\u529f\u80fd\uff0c\u73a9\u8f6c\u8fd9\u4e9b\u529f\u80fd\uff0c\u80fd\u8ba9\u4f60\u7684\u5546\u5bb6\u66f4\u5177\u6d3b\u529b\u3002<\/p>\n

2.1.3.1 \u79ef\u6781\u7ba1\u7406\u7528\u6237\u8bc4\u8bba<\/h5>\n

\u8bc4\u8bba\uff0c\u5c24\u5176\u662f\u7528\u6237\u7684\u771f\u5b9e\u8bc4\u4ef7\uff0c\u662f\u5f71\u54cd\u5176\u4ed6\u6f5c\u5728\u5ba2\u6237\u51b3\u7b56\u7684\u91cd\u8981\u56e0\u7d20\u3002\u6536\u5230\u597d\u8bc4\uff0c\u53ca\u65f6\u8868\u8fbe\u611f\u8c22\uff1b\u9047\u5230\u5dee\u8bc4\uff0c\u4e5f\u8981\u79ef\u6781\u3001\u4e13\u4e1a\u5730\u56de\u5e94\uff0c\u8868\u660e\u4f60\u91cd\u89c6\u5ba2\u6237\u53cd\u9988\uff0c\u5e76\u613f\u610f\u89e3\u51b3\u95ee\u9898\u3002\u8fd9\u4e0d\u4ec5\u80fd\u633d\u56de\u4e0d\u6ee1\u610f\u7684\u5ba2\u6237\uff0c\u8fd8\u80fd\u5411\u5176\u4ed6\u641c\u7d22\u8005\u5c55\u793a\u4f60\u7684\u8d1f\u8d23\u4efb\u6001\u5ea6\u3002<\/p>\n

2.1.3.2 \u56de\u7b54\u7528\u6237\u7591\u95ee\uff0c\u4e3b\u52a8\u63d0\u4f9b\u4fe1\u606f<\/h5>\n

GMB\u6709\u4e2a\u201c\u95ee\u7b54\u201d\u529f\u80fd\uff0c\u7528\u6237\u53ef\u80fd\u4f1a\u95ee\u5404\u79cd\u95ee\u9898\uff0c\u6bd4\u5982\u201c\u4f60\u4eec\u8425\u4e1a\u5230\u51e0\u70b9\uff1f\u201d\u201c\u4f60\u4eec\u6709\u505c\u8f66\u4f4d\u5417\uff1f\u201d\u3002\u4f60\u4e0d\u4ec5\u8981\u53ca\u65f6\u56de\u7b54\uff0c\u8fd8\u53ef\u4ee5\u4e3b\u52a8\u201c\u9884\u8bbe\u201d\u4e00\u4e9b\u5e38\u89c1\u95ee\u9898\u548c\u7b54\u6848\uff0c\u6bd4\u5982\u201c\u6211\u4eec\u5e97\u652f\u6301\u5728\u7ebf\u9884\u8ba2\u5417\uff1f\u201d\u201c\u6211\u4eec\u6709\u4ec0\u4e48\u7279\u8272\u4ea7\u54c1\uff1f\u201d\u8fd9\u5c31\u50cf\u4e00\u4e2a24\u5c0f\u65f6\u7684\u667a\u80fd\u5ba2\u670d\uff0c\u968f\u65f6\u968f\u5730\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5e2e\u52a9\u3002<\/p>\n

2.1.3.3 \u53d1\u5e03\u5438\u5f15\u4eba\u7684GMB\u5e16\u5b50<\/h5>\n

GMB\u5e16\u5b50\u5c31\u50cf\u4f60\u7684\u201c\u5fae\u578b\u670b\u53cb\u5708\u201d\uff0c\u53ef\u4ee5\u53d1\u5e03\u6700\u65b0\u7684\u4f18\u60e0\u4fe1\u606f\u3001\u6d3b\u52a8\u9884\u544a\u3001\u65b0\u54c1\u4e0a\u5e02\u3001\u751a\u81f3\u662f\u4f60\u5e97\u91cc\u7684\u5c0f\u6545\u4e8b\u3002\u8fd9\u4e9b\u5e16\u5b50\u4f1a\u76f4\u63a5\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u91cc\uff0c\u80fd\u6709\u6548\u5730\u5438\u5f15\u7528\u6237\u70b9\u51fb\uff0c\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002\u8bb0\u4f4f\uff0c\u5e16\u5b50\u7684\u5185\u5bb9\u8981\u7b80\u6d01\u3001\u6709\u5438\u5f15\u529b\uff0c\u5e76\u4e14\u6700\u597d\u80fd\u5305\u542b\u53f7\u53ec\u6027\u7528\u8bed\uff08Call to Action\uff09\uff0c\u6bd4\u5982\u201c\u7acb\u5373\u9884\u7ea6\u201d\u3001\u201c\u4e86\u89e3\u8be6\u60c5\u201d\u3002<\/p>\n

2.2 \u672c\u5730\u5173\u952e\u8bcd\u7814\u7a76\u4e0e\u5e94\u7528<\/h4>\n

\u505aGEO\u4f18\u5316\uff0c\u5c31\u79bb\u4e0d\u5f00\u201c\u5173\u952e\u8bcd\u201d\u8fd9\u4e2a\u4e1c\u897f\u3002\u4f46\u54b1\u4eec\u505a\u7684\u662f\u672c\u5730\u751f\u610f\uff0c\u6240\u4ee5\u8981\u7814\u7a76\u7684\u662f\u201c\u672c\u5730\u5173\u952e\u8bcd\u201d\u3002<\/p>\n

2.1.1 \u6316\u6398\u4e0e\u4f60\u4e1a\u52a1\u76f8\u5173\u7684\u672c\u5730\u641c\u7d22\u8bcd<\/p>\n

\u8bd5\u7740\u4ece\u7528\u6237\u7684\u89d2\u5ea6\u53bb\u601d\u8003\uff0c\u4ed6\u4eec\u4f1a\u7528\u4ec0\u4e48\u8bcd\u6765\u641c\u7d22\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff1f\u6bd4\u5982\uff0c\u4f60\u662f\u5f00\u5496\u5561\u9986\u7684\uff0c\u9664\u4e86\u201c\u5496\u5561\u9986\u201d\uff0c\u4ed6\u4eec\u53ef\u80fd\u8fd8\u4f1a\u641c\u201c\u9644\u8fd1\u7684\u5496\u5561\u201d\u3001\u201c\u4e0b\u5348\u8336\u63a8\u8350\u201d\u3001\u201c\u9002\u5408\u5de5\u4f5c\u7684\u5496\u5561\u5e97\u201d\u3001\u201c\u62c9\u82b1\u5496\u5561\u201d\u7b49\u7b49\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7Google\u641c\u7d22\u5efa\u8bae\u3001\u7528\u6237\u8bc4\u8bba\u3001\u751a\u81f3\u548c\u4f60\u7684\u5ba2\u6237\u804a\u5929\u6765\u6536\u96c6\u8fd9\u4e9b\u7075\u611f\u3002<\/p>\n

2.1.2 \u5982\u4f55\u5728\u7f51\u7ad9\u5185\u5bb9\u3001GMB\u8d44\u6599\u4e2d\u81ea\u7136\u878d\u5165\u5173\u952e\u8bcd<\/p>\n

\u627e\u5230\u5173\u952e\u8bcd\u540e\uff0c\u522b\u4e00\u80a1\u8111\u5730\u5806\u780c\u5728\u6587\u5b57\u91cc\uff0c\u90a3\u6837\u7684\u5185\u5bb9\u8bfb\u8d77\u6765\u4f1a\u5f88\u751f\u786c\uff0c\u641c\u7d22\u5f15\u64ce\u4e5f\u4e0d\u559c\u6b22\u3002\u8981\u5b66\u4f1a\u628a\u8fd9\u4e9b\u5173\u952e\u8bcd\u81ea\u7136\u5730\u878d\u5165\u5230\u4f60\u7684GMB\u4e1a\u52a1\u63cf\u8ff0\u3001\u5e16\u5b50\u5185\u5bb9\uff0c\u4ee5\u53ca\u4f60\u7f51\u7ad9\u7684\u9875\u9762\u6807\u9898\u3001\u5185\u5bb9\u63cf\u8ff0\u3001\u6587\u7ae0\u91cc\u3002\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u5c31\u50cf\u4e00\u4e2a\u806a\u660e\u7684\u53a8\u5e08\uff0c\u628a\u5404\u79cd\u8c03\u6599\uff08\u5173\u952e\u8bcd\uff09\u6070\u5230\u597d\u5904\u5730\u653e\u8fdb\u83dc\u80b4\uff08\u5185\u5bb9\uff09\u91cc\uff0c\u8ba9\u5b83\u65e2\u7f8e\u5473\u53c8\u6709\u8425\u517b\u3002<\/p>\n

2.3 \u672c\u5730\u5316\u7f51\u7ad9\u5efa\u8bbe\u4e0e\u4f18\u5316<\/h4>\n

\u4f60\u7684\u7f51\u7ad9\uff0c\u5c31\u50cf\u4f60\u5e97\u9762\u7684\u201c\u7ebf\u4e0a\u62db\u724c\u201d\uff0c\u540c\u6837\u9700\u8981\u201c\u672c\u5730\u5316\u201d\u7684\u6253\u78e8\u3002<\/p>\n

2.1.1 \u786e\u4fdd\u7f51\u7ad9\u79fb\u52a8\u7aef\u53cb\u597d<\/p>\n

\u73b0\u5728\u5927\u5bb6\u90fd\u662f\u7528\u624b\u673a\u5237\u5c4f\uff0c\u5982\u679c\u4f60\u7684\u7f51\u7ad9\u5728\u624b\u673a\u4e0a\u6253\u5f00\u6162\u541e\u541e\uff0c\u6216\u8005\u6392\u7248\u4e00\u56e2\u7cdf\uff0c\u90a3\u7528\u6237\u5f88\u53ef\u80fd\u5c31\u76f4\u63a5\u201c\u62dc\u62dc\u201d\u4e86\u3002\u786e\u4fdd\u4f60\u7684\u7f51\u7ad9\u5728\u5404\u79cd\u79fb\u52a8\u8bbe\u5907\u4e0a\u90fd\u80fd\u826f\u597d\u5730\u663e\u793a\u548c\u64cd\u4f5c\uff0c\u8fd9\u662f\u6700\u57fa\u672c\u7684\u8981\u6c42\u3002<\/p>\n

2.1.2 \u5728\u7f51\u7ad9\u4e0a\u7a81\u51fa\u672c\u5730\u4fe1\u606f<\/p>\n

\u5728\u4f60\u7684\u7f51\u7ad9\u9996\u9875\u3001\u8054\u7cfb\u9875\u9762\uff0c\u8981\u9192\u76ee\u5730\u5c55\u793a\u4f60\u7684\u5730\u5740\u3001\u7535\u8bdd\u3001\u8425\u4e1a\u65f6\u95f4\u3001\u5730\u56fe\u3002\u751a\u81f3\u53ef\u4ee5\u5728\u7f51\u7ad9\u5185\u5bb9\u4e2d\uff0c\u591a\u63d0\u53ca\u4f60\u6240\u5728\u7684\u57ce\u5e02\u3001\u8857\u9053\uff0c\u6216\u8005\u4e00\u4e9b\u672c\u5730\u5730\u6807\uff0c\u8ba9\u641c\u7d22\u5f15\u64ce\u548c\u7528\u6237\u90fd\u77e5\u9053\uff0c\u4f60\u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u672c\u5730\u670d\u52a1\u7684\u5546\u5bb6\u3002<\/p>\n

2.1.3 Schema\u6807\u8bb0\u7684\u5e94\u7528\uff1a\u8ba9\u641c\u7d22\u5f15\u64ce\u66f4\u61c2\u4f60<\/p>\n

Schema\u6807\u8bb0\uff0c\u53ef\u4ee5\u7406\u89e3\u4e3a\u641c\u7d22\u5f15\u64ce\u7684\u201c\u8bf4\u660e\u4e66\u201d\uff0c\u5b83\u80fd\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u6e05\u6670\u5730\u7406\u89e3\u4f60\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\u3002\u7ed9\u4f60\u7684\u5546\u5bb6\u4fe1\u606f\u3001\u4ea7\u54c1\u4fe1\u606f\u3001\u6d3b\u52a8\u4fe1\u606f\u7b49\u6dfb\u52a0Schema\u6807\u8bb0\uff0c\u80fd\u8ba9\u4f60\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5c55\u793a\u66f4\u591a\u4e30\u5bcc\u7684\u4fe1\u606f\uff0c\u6bd4\u5982\u661f\u7ea7\u8bc4\u5206\u3001\u6d3b\u52a8\u65f6\u95f4\u7b49\uff0c\u4ece\u800c\u5438\u5f15\u66f4\u591a\u70b9\u51fb\u3002<\/p>\n

2.4 \u76ee\u5f55\u5217\u8868\u4e0e\u5f15\u6587 (Citations)<\/h4>\n

\u9664\u4e86GMB\uff0c\u8fd8\u6709\u5f88\u591a\u5176\u4ed6\u7684\u5728\u7ebf\u76ee\u5f55\u548c\u5e73\u53f0\uff0c\u4e0a\u9762\u4e5f\u4f1a\u6536\u5f55\u5546\u5bb6\u7684\u4fe1\u606f\u3002<\/p>\n

2.1.1 \u4fdd\u6301NAP\u4fe1\u606f\u7684\u4e00\u81f4\u6027<\/p>\n

\u5c31\u50cf\u524d\u9762\u8bf4\u7684\uff0cNAP\u4fe1\u606f\u7684\u4e00\u81f4\u6027\u975e\u5e38\u91cd\u8981\u3002\u8981\u786e\u4fdd\u4f60\u5728\u6240\u6709\u5728\u7ebf\u76ee\u5f55\uff08\u6bd4\u5982\u5927\u4f17\u70b9\u8bc4\u3001\u767e\u5ea6\u5730\u56fe\u3001Yelp\u7b49\uff09\u4e0a\u7684\u5546\u5bb6\u540d\u79f0\u3001\u5730\u5740\u3001\u7535\u8bdd\u90fd\u548c\u4f60GMB\u4e0a\u7684\u4fdd\u6301\u4e00\u81f4\u3002\u4e0d\u4e00\u81f4\u7684\u4fe1\u606f\u4f1a\u8ba9\u641c\u7d22\u5f15\u64ce\u611f\u5230\u56f0\u60d1\uff0c\u4ece\u800c\u5f71\u54cd\u4f60\u7684\u672c\u5730\u641c\u7d22\u6392\u540d\u3002<\/p>\n

2.1.2 \u9009\u62e9\u91cd\u8981\u7684\u672c\u5730\u76ee\u5f55\u5e73\u53f0<\/p>\n

\u4e0d\u662f\u6240\u6709\u76ee\u5f55\u90fd\u503c\u5f97\u4f60\u82b1\u7cbe\u529b\u53bb\u586b\u5199\u3002\u91cd\u70b9\u5173\u6ce8\u90a3\u4e9b\u5728\u4f60\u6240\u5728\u5730\u533a\u6709\u5f71\u54cd\u529b\u7684\u3001\u7528\u6237\u7ecf\u5e38\u4f7f\u7528\u7684\u672c\u5730\u76ee\u5f55\u5e73\u53f0\uff0c\u628a\u4f60\u7684\u4fe1\u606f\u586b\u5199\u8fdb\u53bb\uff0c\u8fd9\u4f1a\u5927\u5927\u589e\u52a0\u4f60\u7684\u66dd\u5149\u673a\u4f1a\u3002<\/p>\n

\u4e09\u3001 \u514d\u8d39\u5f15\u6d41\u7684\u5b9e\u7528\u6280\u5de7<\/h3>\n

\u524d\u9762\u8bb2\u4e86\u90a3\u4e48\u591a\u57fa\u7840\u548c\u8981\u7d20\uff0c\u73b0\u5728\u54b1\u4eec\u5c31\u6765\u70b9\u5e72\u8d27\uff0c\u770b\u770b\u6709\u54ea\u4e9b\u201c\u514d\u8d39\u5348\u9910\u201d\u80fd\u5e2e\u52a9\u4f60\u5e26\u6765\u66f4\u591a\u5ba2\u6237\uff01<\/p>\n

3.1 \u8bc4\u8bba\u7ba1\u7406\uff1a\u4fe1\u4efb\u7684\u57fa\u77f3<\/h4>\n

\u7528\u6237\u8bc4\u8bba\uff0c\u7edd\u5bf9\u662f\u514d\u8d39\u7684\u201c\u53e3\u7891\u8425\u9500\u201d\u795e\u5668\u3002<\/p>\n

3.1.1 \u9f13\u52b1\u7528\u6237\u7559\u4e0b\u771f\u5b9e\u8bc4\u8bba<\/p>\n

\u522b\u4e0d\u597d\u610f\u601d\uff0c\u5728\u5408\u9002\u7684\u65f6\u673a\uff0c\u53ef\u4ee5\u793c\u8c8c\u5730\u9080\u8bf7\u6ee1\u610f\u7684\u5ba2\u6237\u5728GMB\u3001\u5927\u4f17\u70b9\u8bc4\u7b49\u5e73\u53f0\u4e0a\u7559\u4e0b\u4ed6\u4eec\u7684\u771f\u5b9e\u4f53\u9a8c\u3002\u6bd4\u5982\uff0c\u5728\u670d\u52a1\u7ed3\u675f\u540e\uff0c\u53ef\u4ee5\u95ee\u4e00\u53e5\uff1a\u201c\u4eca\u5929\u6211\u4eec\u7684\u670d\u52a1\u60a8\u8fd8\u6ee1\u610f\u5417\uff1f\u5982\u679c\u65b9\u4fbf\u7684\u8bdd\uff0c\u53ef\u4ee5\u5728X\u5e73\u53f0\u7ed9\u6211\u4eec\u7559\u4e2a\u8bc4\u4ef7\uff0c\u6211\u4eec\u4f1a\u975e\u5e38\u611f\u8c22\uff01\u201d<\/p>\n

3.1.2 \u5982\u4f55\u4e13\u4e1a\u5730\u56de\u590d\u6b63\u9762\u548c\u8d1f\u9762\u8bc4\u8bba<\/p>\n

\u6b63\u9762\u8bc4\u8bba\uff0c\u53ca\u65f6\u8868\u793a\u611f\u8c22\uff0c\u53ef\u4ee5\u52a0\u4e0a\u4e00\u4e9b\u4e2a\u6027\u5316\u7684\u56de\u590d\uff0c\u6bd4\u5982\u201c\u611f\u8c22\u674e\u5973\u58eb\u5bf9\u6211\u4eecXX\u83dc\u54c1\u7684\u559c\u7231\uff0c\u4e0b\u6b21\u6b22\u8fce\u60a8\u5c1d\u8bd5\u6211\u4eec\u7684\u65b0\u54c1\uff01\u201d\u3002\u8d1f\u9762\u8bc4\u8bba\uff0c\u662f\u5c55\u73b0\u4f60\u89e3\u51b3\u95ee\u9898\u80fd\u529b\u7684\u7edd\u4f73\u673a\u4f1a\u3002\u8981\u4fdd\u6301\u51b7\u9759\u548c\u793c\u8c8c\uff0c\u8868\u793a\u6b49\u610f\uff0c\u5e76\u4e3b\u52a8\u63d0\u51fa\u89e3\u51b3\u65b9\u6848\uff0c\u6bd4\u5982\u201c\u975e\u5e38\u62b1\u6b49\u8fd9\u6b21\u7528\u9910\u6ca1\u6709\u8fbe\u5230\u60a8\u7684\u9884\u671f\uff0c\u6211\u4eec\u5df2\u7ecf\u5c06\u60a8\u53cd\u6620\u7684\u95ee\u9898\u53cd\u9988\u7ed9\u53a8\u623f\u7ecf\u7406\uff0c\u5e0c\u671b\u80fd\u6709\u673a\u4f1a\u518d\u6b21\u4e3a\u60a8\u670d\u52a1\uff0c\u5f25\u8865\u8fd9\u6b21\u7684\u4e0d\u8db3\u3002\u201d<\/p>\n

3.2 \u672c\u5730\u5316\u5185\u5bb9\u521b\u4f5c<\/h4>\n

\u7528\u5185\u5bb9\u6765\u5438\u5f15\u672c\u5730\u5ba2\u6237\uff0c\u8fd9\u662f\u4e2a\u975e\u5e38\u806a\u660e\u7684\u65b9\u6cd5\u3002<\/p>\n

3.2.1 \u64b0\u5199\u672c\u5730\u65b0\u95fb\u3001\u6d3b\u52a8\u4fe1\u606f<\/p>\n

\u4f60\u53ef\u4ee5\u5173\u6ce8\u672c\u5730\u7684\u793e\u533a\u52a8\u6001\u3001\u65b0\u95fb\u4e8b\u4ef6\uff0c\u7136\u540e\u628a\u5b83\u4eec\u548c\u4f60\u81ea\u5df1\u7684\u4e1a\u52a1\u7ed3\u5408\u8d77\u6765\u3002\u6bd4\u5982\uff0c\u5982\u679c\u672c\u5730\u8981\u4e3e\u529e\u4e00\u4e2a\u5927\u578b\u6d3b\u52a8\uff0c\u4f60\u53ef\u4ee5\u5199\u4e00\u7bc7\u201cXX\u6d3b\u52a8\u671f\u95f4\uff0c\u6211\u4eec\u5e97\u63a8\u51fa\u7279\u522b\u4f18\u60e0\uff01\u201d\u7684\u6587\u7ae0\uff0c\u6216\u8005\u5199\u4e00\u7bc7\u5173\u4e8e\u672c\u5730\u6587\u5316\u3001\u5386\u53f2\u7684\u5185\u5bb9\uff0c\u5c55\u73b0\u4f60\u5bf9\u8fd9\u7247\u571f\u5730\u7684\u70ed\u7231\u3002<\/p>\n

3.2.2 \u5206\u4eab\u672c\u5730\u5ba2\u6237\u6848\u4f8b<\/p>\n

\u5982\u679c\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u5e2e\u52a9\u5230\u4e86\u672c\u5730\u7684\u67d0\u4e2a\u5ba2\u6237\uff0c\u89e3\u51b3\u4e86\u4e00\u4e2a\u5b9e\u9645\u95ee\u9898\uff0c\u4e0d\u59a8\u5728\u5f81\u5f97\u5ba2\u6237\u540c\u610f\u540e\uff0c\u5199\u6210\u4e00\u4e2a\u6848\u4f8b\u5206\u4eab\u51fa\u6765\u3002\u8fd9\u4e0d\u4ec5\u80fd\u5c55\u793a\u4f60\u7684\u670d\u52a1\u4ef7\u503c\uff0c\u8fd8\u80fd\u8ba9\u5176\u4ed6\u6709\u7c7b\u4f3c\u56f0\u6270\u7684\u672c\u5730\u5c45\u6c11\u4ea7\u751f\u5171\u9e23\u3002<\/p>\n

3.3 \u672c\u5730\u793e\u7fa4\u4e92\u52a8<\/h4>\n

\u878d\u5165\u672c\u5730\u751f\u6d3b\uff0c\u548c\u5c45\u6c11\u6253\u6210\u4e00\u7247\u3002<\/p>\n

3.3.1 \u53c2\u4e0e\u672c\u5730\u7ebf\u4e0a\u793e\u7fa4<\/p>\n

\u5f88\u591a\u57ce\u5e02\u90fd\u6709\u81ea\u5df1\u7684\u5fae\u4fe1\u7fa4\u3001QQ\u7fa4\u3001\u6216\u8005\u672c\u5730\u8bba\u575b\u3002\u4f60\u53ef\u4ee5\u5728\u8fd9\u4e9b\u793e\u7fa4\u91cc\uff0c\u4ee5\u4e00\u4e2a\u666e\u901a\u5c45\u6c11\u7684\u8eab\u4efd\u53bb\u53c2\u4e0e\u8ba8\u8bba\uff0c\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4fe1\u606f\uff0c\u4f46\u8981\u907f\u514d\u786c\u5e7f\u544a\u3002\u5f53\u5927\u5bb6\u719f\u6089\u4f60\u3001\u4fe1\u4efb\u4f60\u4e4b\u540e\uff0c\u81ea\u7136\u4f1a\u5173\u6ce8\u4f60\u7684\u751f\u610f\u3002<\/p>\n

3.3.2 \u4e3e\u529e\u6216\u53c2\u4e0e\u7ebf\u4e0b\u672c\u5730\u6d3b\u52a8<\/p>\n

\u5982\u679c\u4f60\u7684\u9884\u7b97\u5141\u8bb8\uff0c\u53ef\u4ee5\u8003\u8651\u81ea\u5df1\u7ec4\u7ec7\u4e00\u4e9b\u5c0f\u578b\u7ebf\u4e0b\u6d3b\u52a8\uff0c\u6bd4\u5982\u4ea7\u54c1\u4f53\u9a8c\u4f1a\u3001\u793e\u533a\u670d\u52a1\u65e5\u7b49\u3002\u6216\u8005\u79ef\u6781\u53c2\u4e0e\u5230\u672c\u5730\u7684\u793e\u533a\u6d3b\u52a8\u3001\u5546\u4f1a\u6d3b\u52a8\u4e2d\uff0c\u4e0e\u5176\u4ed6\u5546\u5bb6\u548c\u5c45\u6c11\u5efa\u7acb\u8054\u7cfb\uff0c\u589e\u52a0\u4f60\u54c1\u724c\u7684\u66dd\u5149\u5ea6\u3002<\/p>\n

3.4 \u5229\u7528\u793e\u4ea4\u5a92\u4f53\u7684\u672c\u5730\u5316\u7b56\u7565<\/h4>\n

\u793e\u4ea4\u5a92\u4f53\u4e0d\u4ec5\u4ec5\u662f\u53d1\u53d1\u7f8e\u56fe\uff0c\u5b83\u8fd8\u80fd\u6210\u4e3a\u4f60\u672c\u5730\u5f15\u6d41\u7684\u5229\u5668\u3002<\/p>\n

3.4.1 \u7cbe\u51c6\u5b9a\u4f4d\u672c\u5730\u53d7\u4f17<\/p>\n

\u5728Facebook\u3001Instagram\u7b49\u5e73\u53f0\u4e0a\u53d1\u5e03\u5185\u5bb9\u65f6\uff0c\u4f60\u53ef\u4ee5\u5229\u7528\u5e73\u53f0\u63d0\u4f9b\u7684\u5b9a\u4f4d\u529f\u80fd\uff0c\u8ba9\u4f60\u7684\u5185\u5bb9\u53ea\u5c55\u793a\u7ed9\u4f60\u76ee\u6807\u533a\u57df\u7684\u7528\u6237\u3002\u53d1\u5e03\u4e0e\u672c\u5730\u751f\u6d3b\u3001\u672c\u5730\u6587\u5316\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u66f4\u5bb9\u6613\u5f15\u8d77\u672c\u5730\u7528\u6237\u7684\u5174\u8da3\u3002<\/p>\n

3.4.2 \u53d1\u5e03\u4e0e\u672c\u5730\u76f8\u5173\u7684\u52a8\u6001<\/p>\n

\u6bd4\u5982\uff0c\u4f60\u53ef\u4ee5\u5206\u4eab\u4e00\u4e9b\u672c\u5730\u7684\u5929\u6c14\u3001\u4ea4\u901a\u4fe1\u606f\uff0c\u6216\u8005\u662f\u4e00\u4e9b\u53ea\u6709\u672c\u5730\u4eba\u624d\u61c2\u7684\u6897\u3002\u5f53\u4f60\u7684\u793e\u4ea4\u5a92\u4f53\u8d26\u53f7\u5145\u6ee1\u4e86\u672c\u5730\u6c14\u606f\uff0c\u81ea\u7136\u4f1a\u5438\u5f15\u66f4\u591a\u672c\u5730\u7c89\u4e1d\u7684\u5173\u6ce8\u3002<\/p>\n

3.5 \u5efa\u7acb\u672c\u5730\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb<\/h4>\n

\u201c\u4e00\u4e2a\u597d\u6c49\u4e09\u4e2a\u5e2e\u201d\uff0c\u4e0e\u5176\u4ed6\u672c\u5730\u5546\u5bb6\u5408\u4f5c\uff0c\u53ef\u4ee5\u5b9e\u73b0\u53cc\u8d62\u3002<\/p>\n

3.5.1 \u4e0e\u5176\u4ed6\u672c\u5730\u5546\u5bb6\u4e92\u76f8\u63a8\u8350<\/p>\n

\u627e\u4e00\u4e9b\u4e0e\u4f60\u4e1a\u52a1\u4e92\u8865\u4f46\u6ca1\u6709\u76f4\u63a5\u7ade\u4e89\u5173\u7cfb\u7684\u672c\u5730\u5546\u5bb6\uff0c\u6bd4\u5982\u4f60\u662f\u5f00\u82b1\u5e97\u7684\uff0c\u53ef\u4ee5\u548c\u5a5a\u5e86\u516c\u53f8\u5408\u4f5c\uff1b\u4f60\u662f\u5f00\u5065\u8eab\u623f\u7684\uff0c\u53ef\u4ee5\u548c\u5065\u5eb7\u9910\u9986\u5408\u4f5c\u3002\u4f60\u4eec\u53ef\u4ee5\u4e92\u76f8\u5728\u5bf9\u65b9\u7684\u5e97\u9762\u653e\u7f6e\u5ba3\u4f20\u7269\u6599\uff0c\u6216\u8005\u5728\u5404\u81ea\u7684\u793e\u4ea4\u5a92\u4f53\u4e0a\u4e92\u76f8\u63a8\u8350\u3002<\/p>\n

3.5.2 \u53c2\u4e0e\u672c\u5730\u5546\u4e1a\u8054\u76df<\/p>\n

\u5f88\u591a\u57ce\u5e02\u90fd\u6709\u672c\u5730\u5546\u4f1a\u6216\u8005\u5546\u4e1a\u8054\u76df\uff0c\u52a0\u5165\u8fd9\u4e9b\u7ec4\u7ec7\uff0c\u4f60\u80fd\u8ba4\u8bc6\u66f4\u591a\u7684\u672c\u5730\u5546\u5bb6\uff0c\u4e86\u89e3\u884c\u4e1a\u52a8\u6001\uff0c\u751a\u81f3\u6709\u673a\u4f1a\u53c2\u4e0e\u5230\u8054\u5408\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u5171\u4eab\u8d44\u6e90\uff0c\u6269\u5927\u5f71\u54cd\u529b\u3002<\/p>\n

\u56db\u3001 \u6301\u7eed\u4f18\u5316\u4e0e\u6548\u679c\u76d1\u6d4b<\/h3>\n

GEO\u4f18\u5316\u4e0d\u662f\u4e00\u8e74\u800c\u5c31\u7684\u4e8b\u60c5\uff0c\u9700\u8981\u6301\u7eed\u7684\u6295\u5165\u548c\u8c03\u6574\u3002<\/p>\n

4.1 \u5b9a\u671f\u66f4\u65b0GMB\u4fe1\u606f<\/h4>\n

\u786e\u4fdd\u4f60\u7684GMB\u4fe1\u606f\u6c38\u8fdc\u662f\u6700\u65b0\u7684\u3002\u8425\u4e1a\u65f6\u95f4\u6709\u53d8\u52a8\uff1f\u6709\u65b0\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff1f\u53ca\u65f6\u66f4\u65b0\uff01\u8fd9\u4e0d\u4ec5\u80fd\u7ed9\u7528\u6237\u63d0\u4f9b\u51c6\u786e\u4fe1\u606f\uff0c\u4e5f\u80fd\u8ba9\u641c\u7d22\u5f15\u64ce\u89c9\u5f97\u4f60\u7684\u5546\u5bb6\u662f\u4e2a\u201c\u6d3b\u8dc3\u201d\u7684\u5546\u5bb6\u3002<\/p>\n

4.2 \u5206\u6790GMB\u548c\u7f51\u7ad9\u6570\u636e<\/h4>\n

GMB\u540e\u53f0\u63d0\u4f9b\u4e86\u5f88\u591a\u6570\u636e\uff0c\u6bd4\u5982\u4f60\u7684\u5546\u5bb6\u88ab\u591a\u5c11\u4eba\u770b\u5230\u3001\u591a\u5c11\u4eba\u70b9\u51fb\u4e86\u4f60\u7684\u7f51\u7ad9\u3001\u591a\u5c11\u4eba\u7ed9\u4f60\u6253\u7535\u8bdd\u7b49\u7b49\u3002\u4e5f\u8981\u5173\u6ce8\u4f60\u7f51\u7ad9\u7684\u6d41\u91cf\u6765\u6e90\uff0c\u770b\u770b\u6709\u591a\u5c11\u662f\u901a\u8fc7\u672c\u5730\u641c\u7d22\u8fdb\u6765\u7684\u3002\u8fd9\u4e9b\u6570\u636e\u80fd\u544a\u8bc9\u4f60\u54ea\u4e9b\u4f18\u5316\u505a\u5f97\u597d\uff0c\u54ea\u4e9b\u8fd8\u9700\u8981\u6539\u8fdb\u3002<\/p>\n

4.3 \u8ddf\u8e2a\u672c\u5730\u641c\u7d22\u6392\u540d<\/h4>\n

\u5b9a\u671f\u68c0\u67e5\u4f60\u5728Google\u4e0a\u8fdb\u884c\u672c\u5730\u641c\u7d22\u65f6\u7684\u6392\u540d\u60c5\u51b5\u3002\u662f\u4e0d\u662f\u4f60\u60f3\u8981\u7684\u76ee\u6807\u5173\u952e\u8bcd\uff0c\u4f60\u7684\u5546\u5bb6\u90fd\u6392\u5728\u524d\u9762\u4e86\uff1f\u5982\u679c\u53d1\u73b0\u6392\u540d\u6709\u6240\u4e0b\u964d\uff0c\u5c31\u8981\u53ca\u65f6\u5206\u6790\u539f\u56e0\uff0c\u5e76\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n

\u4e94\u3001 \u7ed3\u8bed<\/h3>\n

\u4f60\u770b\uff0cGEO\u4f18\u5316\u542c\u8d77\u6765\u9ad8\u5927\u4e0a\uff0c\u4f46\u62c6\u89e3\u5f00\u6765\uff0c\u5f88\u591a\u90fd\u662f\u54b1\u4eec\u505a\u751f\u610f\u6700\u6734\u5b9e\u7684\u9053\u7406\u2014\u2014\u628a\u4fe1\u606f\u5f04\u6e05\u695a\uff0c\u628a\u670d\u52a1\u505a\u597d\uff0c\u8ddf\u5ba2\u6237\u591a\u4ea4\u6d41\uff0c\u878d\u5165\u672c\u5730\u793e\u533a\u3002\u8fd9\u4e9b\u514d\u8d39\u7684\u6280\u5de7\uff0c\u53ea\u8981\u4f60\u7528\u5fc3\u53bb\u505a\uff0c\u5c31\u80fd\u4e3a\u4f60\u7684\u672c\u5730\u751f\u610f\u5e26\u6765\u5b9e\u5b9e\u5728\u5728\u7684\u6d41\u91cf\u548c\u5ba2\u6237\u3002\u73b0\u5728\u5c31\u5f00\u59cb\u884c\u52a8\u5427\uff0c\u8ba9\u4f60\u7684\u5c0f\u5e97\u5728\u672c\u5730\u641c\u7d22\u91cc\u201c\u95ea\u95ea\u53d1\u5149\u201d\uff01<\/p>\n

\u516d\u3001 \u5e38\u89c1\u95ee\u9898\u89e3\u7b54 (FAQs)<\/h3>\n
    \n
  1. \n

    \u6211\u662f\u4e00\u4e2a\u521a\u8d77\u6b65\u7684\u5c0f\u5546\u5bb6\uff0cGEO\u4f18\u5316\u9700\u8981\u82b1\u8d39\u5f88\u591a\u94b1\u5417\uff1f
    \n\u4e0d\u5fc5\u62c5\u5fc3\uff01\u6211\u4e0a\u9762\u4ecb\u7ecd\u7684\u5f88\u591a\u6280\u5de7\uff0c\u6bd4\u5982\u5b8c\u5584GMB\u4fe1\u606f\u3001\u7ba1\u7406\u8bc4\u8bba\u3001\u672c\u5730\u5185\u5bb9\u521b\u4f5c\u3001\u793e\u7fa4\u4e92\u52a8\u7b49\uff0c\u90fd\u662f\u5b8c\u5168\u514d\u8d39\u7684\u3002\u53ea\u8981\u4f60\u6295\u5165\u65f6\u95f4\u548c\u7cbe\u529b\uff0c\u5c31\u80fd\u770b\u5230\u6548\u679c\u3002<\/p>\n<\/li>\n

  2. \n

    \u6211\u7684\u751f\u610f\u4e0d\u5728\u5927\u57ce\u5e02\uff0cGEO\u4f18\u5316\u8fd8\u6709\u7528\u5417\uff1f
    \n\u5f53\u7136\u6709\u7528\uff01GEO\u4f18\u5316\u5c24\u5176\u9002\u5408\u5c0f\u57ce\u5e02\u548c\u4e61\u6751\u5730\u533a\u7684\u5546\u5bb6\u3002\u5728\u8fd9\u4e9b\u5730\u65b9\uff0c\u7528\u6237\u5bf9\u672c\u5730\u5546\u5bb6\u7684\u4f9d\u8d56\u6027\u66f4\u5f3a\uff0c\u7cbe\u51c6\u7684\u672c\u5730\u641c\u7d22\u6d41\u91cf\u8f6c\u5316\u7387\u4f1a\u66f4\u9ad8\u3002<\/p>\n<\/li>\n

  3. \n

    \u6211\u5e94\u8be5\u591a\u4e45\u66f4\u65b0\u4e00\u6b21\u6211\u7684GMB\u4fe1\u606f\uff1f
    \n\u5efa\u8bae\u81f3\u5c11\u6bcf\u6708\u68c0\u67e5\u4e00\u6b21GMB\u4fe1\u606f\uff0c\u786e\u4fdd\u6240\u6709\u4fe1\u606f\uff08\u5982\u8425\u4e1a\u65f6\u95f4\u3001\u8054\u7cfb\u65b9\u5f0f\u3001\u5730\u5740\uff09\u90fd\u662f\u51c6\u786e\u7684\u3002\u5982\u679c\u6709\u4efb\u4f55\u53d8\u52a8\uff0c\u5e94\u7acb\u5373\u66f4\u65b0\u3002\u5b9a\u671f\u53d1\u5e03\u65b0\u5e16\u5b50\u6216\u4e0a\u4f20\u65b0\u7167\u7247\uff0c\u80fd\u8ba9\u4f60\u7684\u5546\u5bb6\u8d44\u6599\u4fdd\u6301\u6d3b\u8dc3\u3002<\/p>\n<\/li>\n

  4. \n

    \u5982\u4f55\u8861\u91cfGEO\u4f18\u5316\u7684\u6548\u679c\uff1f
    \n\u4f60\u53ef\u4ee5\u901a\u8fc7GMB\u540e\u53f0\u7684\u6570\u636e\u6765\u8861\u91cf\uff0c\u6bd4\u5982\u201c\u5c55\u793a\u6b21\u6570\u201d\u3001\u201c\u641c\u7d22\u67e5\u8be2\u6b21\u6570\u201d\u3001\u201c\u7f51\u7ad9\u70b9\u51fb\u6b21\u6570\u201d\u3001\u201c\u7535\u8bdd\u547c\u53eb\u6b21\u6570\u201d\u3001\u201c\u8def\u7ebf\u8bf7\u6c42\u6b21\u6570\u201d\u7b49\u3002\u4e5f\u53ef\u4ee5\u5173\u6ce8\u4f60\u7684\u672c\u5730\u641c\u7d22\u6392\u540d\u53d8\u5316\uff0c\u4ee5\u53ca\u901a\u8fc7\u8fd9\u4e9b\u6e20\u9053\u8fdb\u6765\u7684\u5ba2\u6237\u6570\u91cf\u548c\u8d28\u91cf\u3002<\/p>\n<\/li>\n

  5. \n

    \u9664\u4e86Google My Business\uff0c\u8fd8\u6709\u54ea\u4e9b\u91cd\u8981\u7684\u672c\u5730\u76ee\u5f55\u5e73\u53f0\uff1f
    \n\u8fd9\u53d6\u51b3\u4e8e\u4f60\u6240\u5728\u7684\u5730\u533a\u3002\u5728\u4e2d\u56fd\u5927\u9646\uff0c\u50cf\u5927\u4f17\u70b9\u8bc4\u3001\u767e\u5ea6\u5730\u56fe\u3001\u9ad8\u5fb7\u5730\u56fe\u7b49\u662f\u975e\u5e38\u91cd\u8981\u7684\u5e73\u53f0\u3002\u5728\u5176\u4ed6\u5730\u533a\uff0cYelp\u3001Bing Places for Business\u3001Facebook Business Page\u7b49\u4e5f\u626e\u6f14\u7740\u91cd\u8981\u89d2\u8272\u3002\u5173\u952e\u662f\u627e\u5230\u4f60\u76ee\u6807\u5ba2\u6237\u7ecf\u5e38\u4f7f\u7528\u7684\u5e73\u53f0\u3002<\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u6587\u7ae0\u5927\u7eb2 \u672c\u5730\u5546\u5bb6GEO\u4f18\u5316\u6307\u5357\uff1a\u514d\u8d39\u5f15\u6d41\u7684\u5b9e\u7528\u6280\u5de7 \u4e00\u3001 \u4e3a\u4ec0\u4e48\u672c\u5730\u5546\u5bb6\u9700\u8981\u5173\u6ce8GEO\u4f18\u5316\uff1f 1.1 \u4e86\u89e3\u672c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-780","post","type-post","status-publish","format-standard","hentry","category-ai"],"_links":{"self":[{"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/posts\/780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/comments?post=780"}],"version-history":[{"count":1,"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/posts\/780\/revisions"}],"predecessor-version":[{"id":781,"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/posts\/780\/revisions\/781"}],"wp:attachment":[{"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/media?parent=780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/categories?post=780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/tags?post=780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}