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\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u8f9b\u8f9b\u82e6\u82e6\u5199\u51fa\u6765\u7684\u7cbe\u5f69\u6587\u7ae0\uff0c\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e0a\u53ea\u662f\u4e00\u884c\u666e\u901a\u7684\u6807\u9898\u548c\u4e00\u6bb5\u6458\u8981\uff0c\u6df9\u6ca1\u5728\u6d77\u91cf\u4fe1\u606f\u4e2d\u3002\u800c\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u5374\u56e0\u4e3a\u4f7f\u7528\u4e86\u7ed3\u6784\u5316\u6570\u636e\uff0c\u5c55\u793a\u51fa\u4e86\u66f4\u4e30\u5bcc\u3001\u66f4\u5438\u5f15\u4eba\u7684\u4fe1\u606f\uff0c\u6bd4\u5982\u8bc4\u5206\u3001\u4ef7\u683c\u3001\u56fe\u7247\uff0c\u751a\u81f3\u662f\u98df\u8c31\u7684\u70f9\u996a\u65f6\u95f4\u3002\u54ea\u4e2a\u66f4\u5bb9\u6613\u5438\u5f15\u7528\u6237\u7684\u70b9\u51fb\uff1f\u7b54\u6848\u4e0d\u8a00\u800c\u55bb\u3002<\/p>\n
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\u542c\u8d77\u6765\u6709\u70b9\u6280\u672f\u5b85\uff1f\u522b\u6025\uff0c\u6211\u4eec\u7528\u6700\u901a\u4fd7\u6613\u61c2\u7684\u65b9\u5f0f\u6765\u7406\u89e3\u5b83\u3002<\/p>\n
\u6211\u4eec\u5e73\u65f6\u770b\u5230\u7684\u5927\u90e8\u5206\u7f51\u9875\u5185\u5bb9\uff0c\u6bd4\u5982\u4e00\u7bc7\u6587\u7ae0\u3001\u4e00\u4e2a\u4ea7\u54c1\u63cf\u8ff0\uff0c\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u8bfb\u53d6\u6587\u672c\uff0c\u4f46\u8981\u7406\u89e3\u5176\u4e2d\u7684\u542b\u4e49\uff0c\u6bd4\u5982\u201c\u8fd9\u662f\u8fd9\u672c\u4e66\u7684\u4e66\u540d\u201d\u3001\u201c\u8fd9\u662f\u4f5c\u8005\u7684\u540d\u5b57\u201d\u3001\u201c\u8fd9\u662f\u5546\u54c1\u7684\u4ef7\u683c\u201d\uff0c\u5bf9\u641c\u7d22\u5f15\u64ce\u6765\u8bf4\uff0c\u8fd9\u5c31\u50cf\u5728\u8bfb\u4e00\u7bc7\u6ca1\u6709\u6807\u70b9\u7b26\u53f7\u3001\u6ca1\u6709\u6bb5\u843d\u5212\u5206\u7684\u6587\u7ae0\uff0c\u7406\u89e3\u8d77\u6765\u8d39\u52b2\u5f97\u5f88\u3002\u8fd9\u5c31\u662f\u975e\u7ed3\u6784\u5316\u6570\u636e (Unstructured Data)\u3002<\/p>\n
\u800c\u7ed3\u6784\u5316\u6570\u636e (Structured Data)\uff0c\u987e\u540d\u601d\u4e49\uff0c\u5c31\u662f\u628a\u8fd9\u4e9b\u4fe1\u606f\u4ee5\u4e00\u79cd\u9884\u5148\u5b9a\u4e49\u597d\u7684\u3001\u6709\u6761\u7406\u7684\u65b9\u5f0f\u7ec4\u7ec7\u8d77\u6765\u3002\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u6709\u4e00\u5f20\u8868\u683c\uff0c\u6bcf\u4e00\u5217\u90fd\u6709\u660e\u786e\u7684\u6807\u9898\uff08\u6bd4\u5982\u201c\u59d3\u540d\u201d\u3001\u201c\u5e74\u9f84\u201d\u3001\u201c\u5730\u5740\u201d\uff09\uff0c\u6bcf\u4e00\u884c\u90fd\u586b\u5199\u7740\u5bf9\u5e94\u7684\u4fe1\u606f\u3002\u641c\u7d22\u5f15\u64ce\u770b\u5230\u8fd9\u6837\u7684\u6570\u636e\uff0c\u5c31\u50cf\u770b\u5230\u4e86\u6e05\u6670\u7684\u8bf4\u660e\u4e66\uff0c\u80fd\u6beb\u4e0d\u8d39\u529b\u5730\u7406\u89e3\u201c\u54e6\uff0c\u8fd9\u4e2a\u662f\u7528\u6237\u7684\u59d3\u540d\uff0c\u90a3\u4e2a\u662f\u7528\u6237\u7684\u5e74\u9f84\u201d\u3002<\/p>\n
\u641c\u7d22\u5f15\u64ce\uff0c\u5c24\u5176\u662f\u50cfGoogle\u3001Bing\u8fd9\u6837\u7684\u5de8\u5934\uff0c\u5b83\u4eec\u4e00\u76f4\u5728\u52aa\u529b\u8ba9\u673a\u5668\u66f4\u597d\u5730\u7406\u89e3\u4eba\u7c7b\u7684\u8bed\u8a00\u548c\u4e16\u754c\u3002\u7ed3\u6784\u5316\u6570\u636e\u5c31\u662f\u5b83\u4eec\u63a8\u884c\u7684\u201c\u6807\u51c6\u683c\u5f0f\u201d\u3002\u901a\u8fc7\u5728\u4f60\u7684\u7f51\u9875\u4ee3\u7801\u4e2d\u5d4c\u5165\u7279\u5b9a\u7684\u6807\u8bb0\uff08Tags\uff09\uff0c\u4f60\u5c31\u662f\u5728\u660e\u786e\u5730\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\uff1a\u201c\u563f\uff0c\u6211\u7f51\u9875\u4e0a\u7684\u8fd9\u4e9b\u4fe1\u606f\uff0c\u662f\u5173\u4e8e\u67d0\u4e2a\u4ea7\u54c1\u3001\u67d0\u7bc7\u6587\u7ae0\u3001\u67d0\u4e2a\u6d3b\u52a8\uff0c\u800c\u8fd9\u4e9b\u5177\u4f53\u7684\u5185\u5bb9\u662f\u2026\u2026\u201d\u3002<\/p>\n
\u6253\u4e2a\u6bd4\u65b9\uff0c\u5982\u679c\u628a\u4e00\u4e2a\u7f51\u9875\u6bd4\u4f5c\u4e00\u4e2a\u6742\u4e71\u7684\u623f\u95f4\uff0c\u975e\u7ed3\u6784\u5316\u6570\u636e\u5c31\u662f\u623f\u95f4\u91cc\u5806\u6ee1\u4e86\u5404\u79cd\u5404\u6837\u7684\u7269\u54c1\uff0c\u641c\u7d22\u5f15\u64ce\u8fdb\u53bb\u53ef\u80fd\u4e0d\u77e5\u9053\u54ea\u4e2a\u662f\u54ea\u4e2a\u3002\u800c\u7ed3\u6784\u5316\u6570\u636e\uff0c\u5c31\u50cf\u662f\u5728\u623f\u95f4\u91cc\u7ed9\u6bcf\u4ef6\u7269\u54c1\u90fd\u8d34\u4e0a\u4e86\u6807\u7b7e\uff0c\u5e76\u628a\u5b83\u4eec\u6309\u7167\u7c7b\u522b\u6574\u9f50\u5730\u6446\u653e\u597d\u3002\u641c\u7d22\u5f15\u64ce\u8fdb\u6765\u4e00\u770b\uff0c\u7acb\u523b\u5c31\u80fd\u6e05\u695a\u5730\u77e5\u9053\uff1a\u201c\u8fd9\u4e2a\u662f\u4e66\u67b6\uff0c\u4e0a\u9762\u653e\u7684\u662f\u4e66\uff1b\u90a3\u662f\u8863\u67dc\uff0c\u91cc\u9762\u6302\u7684\u662f\u8863\u670d\u3002\u201d<\/p>\n
\u8bf4\u5230AI\uff0c\u8fd9\u53ef\u662f\u5f53\u4e0b\u6700\u70ed\u95e8\u7684\u8bdd\u9898\u3002\u4f60\u6709\u6ca1\u6709\u60f3\u8fc7\uff0c\u4e3a\u4ec0\u4e48AI\u804a\u5929\u673a\u5668\u4eba\u80fd\u7406\u89e3\u90a3\u4e48\u590d\u6742\u7684\u6307\u4ee4\uff0c\u4e3a\u4ec0\u4e48\u667a\u80fd\u8bed\u97f3\u52a9\u624b\u80fd\u51c6\u786e\u5730\u56de\u7b54\u4f60\u7684\u95ee\u9898\uff1f<\/p>\n
AI\uff0c\u7279\u522b\u662f\u81ea\u7136\u8bed\u8a00\u5904\u7406\uff08NLP\uff09\u6280\u672f\uff0c\u5b83\u4eec\u9700\u8981\u5927\u91cf\u7684\u3001\u9ad8\u8d28\u91cf\u7684\u6570\u636e\u6765\u5b66\u4e60\u548c\u8bad\u7ec3\u3002\u8fd9\u4e9b\u6570\u636e\u8d8a\u6e05\u6670\u3001\u8d8a\u6709\u6761\u7406\uff0cAI\u7684\u5b66\u4e60\u6548\u7387\u5c31\u8d8a\u9ad8\uff0c\u7406\u89e3\u80fd\u529b\u4e5f\u5c31\u8d8a\u5f3a\u3002\u4f60\u53ef\u4ee5\u628aAI\u60f3\u8c61\u6210\u4e00\u4e2a\u806a\u660e\u4f46\u9700\u8981\u6e05\u6670\u6307\u793a\u7684\u5b66\u751f\u3002<\/p>\n
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\u8fd9\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u8fd9\u610f\u5473\u7740AI\u53ef\u4ee5\uff1a<\/p>\n
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\u5728\u8c08\u8bba\u7ed3\u6784\u5316\u6570\u636e\u65f6\uff0c\u6211\u4eec\u4e0d\u5f97\u4e0d\u63d0\u5230\u4e00\u4e2a\u975e\u5e38\u6838\u5fc3\u7684\u7ec4\u7ec7\u2014\u2014Schema.org\u3002<\/p>\n
Schema.org\u662f\u4e00\u4e2a\u7531Google\u3001Bing\u3001Yahoo!\u548cYandex\uff08\u4fc4\u7f57\u65af\u641c\u7d22\u5f15\u64ce\uff09\u8054\u5408\u53d1\u8d77\u7684\u9879\u76ee\u3002\u5b83\u7684\u76ee\u6807\u662f\u521b\u5efa\u4e00\u4e2a\u901a\u7528\u8bcd\u6c47\u8868\uff08Vocabulary\uff09\uff0c\u7528\u4e8e\u6807\u8bb0\u7f51\u9875\u5185\u5bb9\uff0c\u8ba9\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u7406\u89e3\u8fd9\u4e9b\u5185\u5bb9\u3002\u4f60\u53ef\u4ee5\u628aSchema.org\u60f3\u8c61\u6210\u4e00\u4e2a\u201c\u4e07\u80fd\u6807\u7b7e\u5e93\u201d\uff0c\u91cc\u9762\u5305\u542b\u4e86\u5404\u79cd\u5404\u6837\u4f60\u60f3\u63cf\u8ff0\u7684\u4e8b\u7269\u3002<\/p>\n
\u4e3a\u4ec0\u4e48\u5b83\u8fd9\u4e48\u91cd\u8981\uff1f\u56e0\u4e3a\u8fd9\u662f\u641c\u7d22\u5f15\u64ce\u5b98\u65b9\u652f\u6301\u7684\u3001\u6700\u5e7f\u6cdb\u63a5\u53d7\u7684\u7ed3\u6784\u5316\u6570\u636e\u6807\u51c6\u3002\u4f7f\u7528Schema.org\u6807\u8bb0\uff0c\u5c31\u662f\u786e\u4fdd\u4f60\u7684\u6570\u636e\u80fd\u591f\u88ab\u4e3b\u6d41\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u548c\u5229\u7528\u3002<\/p>\n
Schema.org\u63d0\u4f9b\u4e86\u6210\u5343\u4e0a\u4e07\u79cd\u6807\u8bb0\u7c7b\u578b\uff0c\u8986\u76d6\u4e86\u6211\u4eec\u751f\u6d3b\u4e2d\u51e0\u4e4e\u6240\u6709\u7684\u4e8b\u7269\u3002\u4f46\u5bf9\u4e8eSEO\u6765\u8bf4\uff0c\u6211\u4eec\u901a\u5e38\u4f1a\u5173\u6ce8\u4e00\u4e9b\u6700\u5e38\u7528\u3001\u6700\u80fd\u5e26\u6765\u76f4\u63a5\u6548\u76ca\u7684\u7c7b\u578b\uff1a<\/p>\n
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