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GEO\u7684\u5b9a\u4e49\u4e0e\u91cd\u8981\u6027<\/h4>\n<p>\u201cGEO\u201d\u8fd9\u4e2a\u8bcd\uff0c\u6765\u6e90\u4e8e\u201c\u5730\u7406\u4f4d\u7f6e\u201d\uff08Geographic Location\uff09\u3002GEO\u641c\u7d22\u4f18\u5316\uff0c\u987e\u540d\u601d\u4e49\uff0c\u5c31\u662f\u9488\u5bf9\u7528\u6237\u57fa\u4e8e\u5730\u7406\u4f4d\u7f6e\u53d1\u8d77\u7684\u641c\u7d22\u884c\u4e3a\u8fdb\u884c\u7684\u4f18\u5316\u3002\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u51fa\u95e8\u65c5\u6e38\uff0c\u60f3\u627e\u4e2a\u5f53\u5730\u7279\u8272\u7684\u5c0f\u9910\u9986\uff0c\u4f60\u80af\u5b9a\u4f1a\u5728\u624b\u673a\u4e0a\u641c\u7d22\u201cXX\u5e02\u597d\u5403\u7684\u5c0f\u5403\u201d\uff0c\u800c\u4e0d\u662f\u201c\u597d\u5403\u7684\u5c0f\u5403\u201d\u3002\u641c\u7d22\u5f15\u64ce\u4f1a\u4f18\u5148\u5c55\u793a\u90a3\u4e9b\u4e0e\u4f60\u5f53\u524d\u4f4d\u7f6e\u6216\u4f60\u641c\u7d22\u5730\u70b9\u76f8\u5173\u7684\u7ed3\u679c\u3002\u6240\u4ee5\uff0c\u5982\u679c\u4f60\u662f\u4e2a\u672c\u5730\u5546\u5bb6\uff0c\u6216\u8005\u4f60\u7684\u4e1a\u52a1\u4e0e\u5730\u7406\u4f4d\u7f6e\u7d27\u5bc6\u76f8\u5173\uff0cGEO\u641c\u7d22\u4f18\u5316\u7b80\u76f4\u5c31\u662f\u4f60\u7684\u201c\u5fc5\u4fee\u8bfe\u201d\uff01<\/p>\n<h4 id=\"12geo-1\">1.2. GEO\u641c\u7d22\u4e0e\u4f20\u7edf\u641c\u7d22\u7684\u533a\u522b<\/h4>\n<p>\u4f20\u7edf\u641c\u7d22\u66f4\u4fa7\u91cd\u4e8e\u7528\u6237\u8f93\u5165\u7684\u67e5\u8be2\u8bcd\u4e0e\u7f51\u9875\u5185\u5bb9\u7684\u5339\u914d\u5ea6\uff0c\u800cGEO\u641c\u7d22\u5219\u5728\u8fd9\u4e00\u57fa\u7840\u4e0a\uff0c\u52a0\u5165\u4e86\u201c\u5730\u70b9\u201d\u8fd9\u4e2a\u5173\u952e\u53d8\u91cf\u3002\u641c\u7d22\u5f15\u64ce\u4f1a\u7ed3\u5408\u7528\u6237\u7684IP\u5730\u5740\u3001GPS\u4fe1\u606f\u3001\u7528\u6237\u5728\u641c\u7d22\u8bcd\u4e2d\u660e\u786e\u63d0\u53ca\u7684\u5730\u70b9\uff0c\u4ee5\u53ca\u5546\u5bb6\u5728Google My Business\u7b49\u5e73\u53f0\u4e0a\u7684\u4fe1\u606f\uff0c\u6765\u5224\u65ad\u54ea\u4e9b\u7ed3\u679c\u6700\u7b26\u5408\u7528\u6237\u7684\u201c\u5730\u7406\u610f\u56fe\u201d\u3002\u6240\u4ee5\uff0c\u5728GEO\u641c\u7d22\u4e2d\uff0c\u5730\u7406\u4f4d\u7f6e\u4fe1\u606f\u548c\u672c\u5730\u5316\u5185\u5bb9\u7684\u91cd\u8981\u6027\uff0c\u8fdc\u8d85\u4f60\u60f3\u8c61\u3002<\/p>\n<h3 id=\"2seo-1\">2. \u7ed3\u6784\u5316\u7684\u529b\u91cf\uff1a\u642d\u5efaSEO\u7684\u575a\u5b9e\u9aa8\u67b6<\/h3>\n<p>\u8bd5\u60f3\u4e00\u4e0b\uff0c\u4e00\u672c\u6ca1\u6709\u4efb\u4f55\u76ee\u5f55\u3001\u7ae0\u8282\u3001\u5c0f\u6807\u9898\u7684\u4e66\uff0c\u4f60\u8bfb\u8d77\u6765\u662f\u4e0d\u662f\u4f1a\u6293\u72c2\uff1fSEO\u4e5f\u662f\u4e00\u6837\uff0c\u641c\u7d22\u5f15\u64ce\u6293\u53d6\u4f60\u7684\u7f51\u9875\u5185\u5bb9\uff0c\u4e5f\u9700\u8981\u6e05\u6670\u7684\u201c\u7ed3\u6784\u201d\u6765\u5e2e\u52a9\u5b83\u7406\u89e3\u3002<\/p>\n<h4 id=\"21-1\">2.1. \u4e3a\u4ec0\u4e48\u7ed3\u6784\u5316\u5982\u6b64\u5173\u952e\uff1f<\/h4>\n<h5 id=\"211-1\">2.1.1. \u641c\u7d22\u5f15\u64ce\u7684\u201c\u9605\u8bfb\u7406\u89e3\u201d<\/h5>\n<p>\u641c\u7d22\u5f15\u64ce\u50cf\u4e00\u4e2a\u8d85\u7ea7\u52e4\u594b\u7684\u5b66\u751f\uff0c\u5b83\u4eec\u9700\u8981\u201c\u9605\u8bfb\u201d\u4f60\u7684\u7f51\u9875\u5185\u5bb9\u3002\u6e05\u6670\u7684\u6807\u9898\u5c42\u7ea7\uff08H1-H6\uff09\u5c31\u50cf\u6587\u7ae0\u7684\u9aa8\u67b6\uff0c\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u54ea\u4e9b\u662f\u4e3b\u9898\uff0c\u54ea\u4e9b\u662f\u5b50\u4e3b\u9898\uff0c\u54ea\u4e9b\u662f\u7ec6\u8282\u3002\u8fd9\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u66f4\u51c6\u786e\u5730\u6293\u53d6\u548c\u7406\u89e3\u4f60\u7f51\u9875\u7684\u6838\u5fc3\u4fe1\u606f\uff0c\u4ece\u800c\u66f4\u597d\u5730\u5c06\u5176\u5c55\u793a\u7ed9\u7528\u6237\u3002<\/p>\n<h5 id=\"212-1\">2.1.2. \u7528\u6237\u4f53\u9a8c\u7684\u57fa\u77f3<\/h5>\n<p>\u522b\u5fd8\u4e86\uff0cSEO\u6700\u7ec8\u662f\u4e3a\u4e86\u670d\u52a1\u7528\u6237\u3002\u4e00\u4e2a\u7ed3\u6784\u6e05\u6670\u7684\u7f51\u9875\uff0c\u7528\u6237\u9605\u8bfb\u8d77\u6765\u4e5f\u66f4\u8f7b\u677e\u3002\u4ed6\u4eec\u53ef\u4ee5\u5feb\u901f\u627e\u5230\u81ea\u5df1\u60f3\u8981\u7684\u4fe1\u606f\uff0c\u4e0d\u5bb9\u6613\u8ff7\u5931\u3002\u826f\u597d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u4f1a\u76f4\u63a5\u5f71\u54cd\u5230\u7528\u6237\u7684\u505c\u7559\u65f6\u95f4\u3001\u8df3\u51fa\u7387\u7b49\u91cd\u8981\u6307\u6807\uff0c\u8fd9\u4e9b\u90fd\u4f1a\u95f4\u63a5\u5f71\u54cd\u4f60\u7684SEO\u6392\u540d\u3002<\/p>\n<h4 id=\"22h1h6-1\">2.2. \u6e05\u6670\u7684\u5185\u5bb9\u6807\u9898\u5c42\u7ea7\uff08H1-H6\uff09\u7684\u827a\u672f<\/h4>\n<h5 id=\"221h1-1\">2.2.1. H1\uff1a\u6587\u7ae0\u7684\u7075\u9b42\uff0c\u72ec\u4e00\u65e0\u4e8c\u7684\u7126\u70b9<\/h5>\n<p>H1\u6807\u7b7e\uff0c\u662f\u6574\u4e2a\u7f51\u9875\u6700\u91cd\u8981\u7684\u6807\u9898\uff0c\u5c31\u50cf\u4e00\u7bc7\u6587\u7ae0\u7684\u9898\u76ee\u3002\u5b83\u5e94\u8be5\u7b80\u6d01\u3001\u51c6\u786e\u5730\u6982\u62ec\u9875\u9762\u7684\u6838\u5fc3\u4e3b\u9898\uff0c\u5e76\u4e14\u6700\u597d\u53ea\u51fa\u73b0\u4e00\u6b21\u3002\u6bd4\u5982\uff0c\u5982\u679c\u4f60\u5199\u4e00\u7bc7\u5173\u4e8e\u201c\u5317\u4eac\u70e4\u9e2d\u505a\u6cd5\u201d\u7684\u6587\u7ae0\uff0c\u4f60\u7684H1\u5c31\u5e94\u8be5\u662f\u201c\u5317\u4eac\u70e4\u9e2d\u7684\u7ecf\u5178\u505a\u6cd5\u53ca\u5bb6\u5ead\u6539\u826f\u7248\u201d\u3002<\/p>\n<h5 id=\"222h2h6-1\">2.2.2. H2-H6\uff1a\u903b\u8f91\u7684\u8109\u7edc\uff0c\u5f15\u5bfc\u8bfb\u8005\u7684\u8def\u5f84<\/h5>\n<p>H2\u6807\u7b7e\u7528\u4e8e\u4e00\u7ea7\u5b50\u6807\u9898\uff0cH3\u7528\u4e8e\u4e8c\u7ea7\u5b50\u6807\u9898\uff0c\u4ee5\u6b64\u7c7b\u63a8\uff0c\u76f4\u5230H6\u3002\u5b83\u4eec\u5c31\u50cf\u6587\u7ae0\u7684\u76ee\u5f55\uff0c\u5c06\u4f60\u7684\u5185\u5bb9\u903b\u8f91\u6027\u5730\u5212\u5206\u5f00\u6765\u3002\u4f7f\u7528\u5408\u9002\u7684\u5c42\u7ea7\uff0c\u4e0d\u4ec5\u80fd\u5e2e\u52a9\u8bfb\u8005\u5feb\u901f\u6d4f\u89c8\uff0c\u4e5f\u80fd\u8ba9\u641c\u7d22\u5f15\u64ce\u66f4\u6e05\u695a\u5730\u7406\u89e3\u4f60\u5185\u5bb9\u7684\u7ec4\u7ec7\u7ed3\u6784\u3002<\/p>\n<h5 id=\"223-1\">2.2.3. \u5b9e\u9645\u5e94\u7528\u4e2d\u7684\u6807\u9898\u7ed3\u6784\u793a\u4f8b<\/h5>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u7bc7\u5173\u4e8e\u201c\u5065\u5eb7\u65e9\u9910\u98df\u8c31\u201d\u7684\u6587\u7ae0\uff0c\u4f60\u53ef\u4ee5\u8fd9\u6837\u8bbe\u7f6e\u6807\u9898\u5c42\u7ea7\uff1a<\/p>\n<ul>\n<li><strong>H1: \u5f00\u542f\u6d3b\u529b\u4e00\u5929\uff1a10\u6b3e\u7f8e\u5473\u53c8\u5065\u5eb7\u7684\u65e9\u9910\u98df\u8c31<\/strong>\n<ul>\n<li><strong>H2: \u4e3a\u4ec0\u4e48\u65e9\u9910\u5982\u6b64\u91cd\u8981\uff1f<\/strong>\n<ul>\n<li>H3: \u8eab\u4f53\u7684\u201c\u542f\u52a8\u5668\u201d<\/li>\n<li>H3: \u63d0\u5347\u4e13\u6ce8\u529b\u4e0e\u8bb0\u5fc6\u529b<\/li>\n<\/ul>\n<\/li>\n<li><strong>H2: \u5feb\u901f\u4fbf\u6377\u65e9\u9910\uff0815\u5206\u949f\u5185\u641e\u5b9a\uff09<\/strong>\n<ul>\n<li><strong>H3: \u71d5\u9ea6\u7ca5\u7684N\u79cd\u521b\u610f\u5403\u6cd5<\/strong>\n<ul>\n<li>H4: \u6c34\u679c\u575a\u679c\u71d5\u9ea6\u7ca5<\/li>\n<li>H4: \u5de7\u514b\u529b\u82b1\u751f\u9171\u71d5\u9ea6\u7ca5<\/li>\n<\/ul>\n<\/li>\n<li><strong>H3: \u9e21\u86cb\u676f\uff1a\u7f8e\u5473\u4e0e\u8425\u517b\u7684\u5b8c\u7f8e\u7ed3\u5408<\/strong><\/li>\n<\/ul>\n<\/li>\n<li><strong>H2: \u8425\u517b\u5747\u8861\u65e9\u9910\uff0830\u5206\u949f\u51c6\u5907\uff09<\/strong>\n<ul>\n<li><strong>H3: \u5168\u9ea6\u4e09\u660e\u6cbb\u7684\u5065\u5eb7\u5347\u7ea7<\/strong><\/li>\n<li><strong>H3: \u5e0c\u814a\u9178\u5976\u6c34\u679c\u7897<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u770b\uff0c\u662f\u4e0d\u662f\u5c42\u6b21\u5206\u660e\uff0c\u4e00\u76ee\u4e86\u7136\uff1f<\/p>\n<h3 id=\"3-1\">3. \u8bed\u4e49\u5316\u7684\u6df1\u5ea6\uff1a\u8ba9\u5185\u5bb9\u201c\u6d3b\u201d\u8d77\u6765<\/h3>\n<p>\u6709\u4e86\u6e05\u6670\u7684\u9aa8\u67b6\uff0c\u6211\u4eec\u8fd8\u9700\u8981\u7ed9\u5b83\u6ce8\u5165\u201c\u7075\u9b42\u201d\u2014\u2014\u4e5f\u5c31\u662f\u8bed\u4e49\u5316\u3002\u8ba9\u641c\u7d22\u5f15\u64ce\u4e0d\u4ec5\u201c\u770b\u61c2\u201d\u4f60\u7684\u6807\u9898\uff0c\u66f4\u80fd\u201c\u7406\u89e3\u201d\u4f60\u7684\u5185\u5bb9\u542b\u4e49\u3002<\/p>\n<h4 id=\"31schema-1\">3.1. Schema\u6807\u8bb0\uff1a\u641c\u7d22\u5f15\u64ce\u7684\u201c\u7ffb\u8bd1\u5b98\u201d<\/h4>\n<p>Schema\u6807\u8bb0\uff08Schema Markup\uff09\u662f\u4e00\u79cd\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u8bed\u8a00\uff0c\u5b83\u80fd\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u6df1\u5165\u5730\u7406\u89e3\u4f60\u7f51\u9875\u4e0a\u7684\u4fe1\u606f\uff0c\u6bd4\u5982\u8fd9\u662f\u4e00\u4e2a\u4ea7\u54c1\u3001\u4e00\u4e2a\u98df\u8c31\u3001\u4e00\u4e2a\u6d3b\u52a8\uff0c\u6216\u8005\u4e00\u4e2a\u672c\u5730\u5546\u5bb6\u4fe1\u606f\u3002<\/p>\n<h5 id=\"311schema-1\">3.1.1. Schema\u6807\u8bb0\u7684\u79cd\u7c7b\u4e0e\u4f5c\u7528<\/h5>\n<p>Schema.org \u63d0\u4f9b\u4e86\u975e\u5e38\u4e30\u5bcc\u7684\u6807\u8bb0\u7c7b\u578b\uff0c\u6db5\u76d6\u4e86\u6587\u7ae0\u3001\u4ea7\u54c1\u3001\u8bc4\u8bba\u3001\u672c\u5730\u5546\u5bb6\u3001\u4e8b\u4ef6\u3001\u98df\u8c31\u3001FAQ\u7b49\u7b49\u3002\u6b63\u786e\u4f7f\u7528Schema\u6807\u8bb0\uff0c\u53ef\u4ee5\u8ba9\u4f60\u7684\u7f51\u9875\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u4ee5\u201c\u5bcc\u6458\u8981\u201d\uff08Rich Snippets\uff09\u7684\u5f62\u5f0f\u5448\u73b0\uff0c\u6bd4\u5982\u663e\u793a\u661f\u7ea7\u8bc4\u5206\u3001\u4ef7\u683c\u3001\u98df\u8c31\u70f9\u996a\u65f6\u95f4\u7b49\uff0c\u8fd9\u80fd\u6781\u5927\u5730\u5438\u5f15\u7528\u6237\u70b9\u51fb\u3002<\/p>\n<h5 id=\"312schema-1\">3.1.2. \u5982\u4f55\u4e3a\u60a8\u7684\u7f51\u7ad9\u6dfb\u52a0Schema\u6807\u8bb0\uff1f<\/h5>\n<p>\u4f60\u53ef\u4ee5\u901a\u8fc7JSON-LD\uff08\u63a8\u8350\uff09\u3001Microdata\u6216RDFa\u7b49\u683c\u5f0f\u6765\u6dfb\u52a0Schema\u6807\u8bb0\u3002\u8bb8\u591aCMS\uff08\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff09\u63d2\u4ef6\uff0c\u5982Yoast SEO\uff08WordPress\uff09\u7b49\uff0c\u90fd\u63d0\u4f9b\u4e86\u65b9\u4fbf\u7684Schema\u6807\u8bb0\u751f\u6210\u548c\u6dfb\u52a0\u5de5\u5177\u3002\u5982\u679c\u9700\u8981\u81ea\u5b9a\u4e49\uff0c\u4e5f\u53ef\u4ee5\u5b66\u4e60Schema.org\u7684\u6587\u6863\uff0c\u624b\u52a8\u7f16\u5199\u3002<\/p>\n<h5 id=\"313schema-1\">3.1.3. Schema\u6807\u8bb0\u7684\u5b9e\u6218\u6848\u4f8b\u5206\u6790<\/h5>\n<p>\u5047\u8bbe\u4f60\u662f\u4e00\u4e2a\u672c\u5730\u9910\u5385\u3002\u4e3a\u4f60\u7684\u5546\u5bb6\u9875\u9762\u6dfb\u52a0LocalBusiness\u7c7b\u578b\u7684Schema\u6807\u8bb0\uff0c\u5305\u542b\u540d\u79f0\u3001\u5730\u5740\u3001\u7535\u8bdd\u3001\u8425\u4e1a\u65f6\u95f4\u3001\u8bc4\u5206\u7b49\u4fe1\u606f\u3002\u8fd9\u6837\uff0c\u5f53\u7528\u6237\u641c\u7d22\u4f60\u7684\u9910\u5385\u540d\u79f0\u6216\u201cXX\u9910\u5385\u201d\uff0c\u4f60\u7684\u8be6\u7ec6\u4fe1\u606f\u5c31\u53ef\u80fd\u76f4\u63a5\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u7684\u53f3\u4fa7\u5361\u7247\u4e2d\uff0c\u975e\u5e38\u9192\u76ee\uff01<\/p>\n<h4 id=\"32-1\">3.2. \u89e3\u91ca\u6027\u7684\u4e0a\u4e0b\u6587\uff1a\u8ba9\u610f\u56fe\u66f4\u52a0\u660e\u786e<\/h4>\n<p>\u4ec5\u4ec5\u6709\u7ed3\u6784\u548c\u6807\u8bb0\u662f\u4e0d\u591f\u7684\uff0c\u4f60\u7684\u5185\u5bb9\u672c\u8eab\u8fd8\u9700\u8981\u63d0\u4f9b\u8db3\u591f\u7684\u201c\u4e0a\u4e0b\u6587\u201d\uff0c\u6765\u652f\u6491\u4f60\u7684\u6838\u5fc3\u610f\u56fe\uff0c\u8ba9\u641c\u7d22\u5f15\u64ce\u548c\u7528\u6237\u90fd\u80fd\u201c\u8bfb\u61c2\u201d\u4f60\u7684\u7528\u5fc3\u3002<\/p>\n<h5 id=\"321-1\">3.2.1. \u5185\u5bb9\u4e2d\u7684\u5173\u952e\u8bcd\u81ea\u7136\u878d\u5165<\/h5>\n<p>\u867d\u7136\u4e0d\u518d\u662f\u5806\u780c\uff0c\u4f46\u5173\u952e\u8bcd\u4ecd\u7136\u662f\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u4f60\u5185\u5bb9\u7684\u8d77\u70b9\u3002\u5c06\u6838\u5fc3\u5173\u952e\u8bcd\u81ea\u7136\u5730\u878d\u5165\u6807\u9898\u3001\u526f\u6807\u9898\u4ee5\u53ca\u6b63\u6587\u4e2d\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u80fd\u591f\u4f53\u73b0\u7528\u6237\u641c\u7d22\u610f\u56fe\u7684\u8bcd\u6c47\u3002\u6bd4\u5982\uff0c\u5982\u679c\u4f60\u7684\u76ee\u6807\u662fGEO\u641c\u7d22\uff0c\u90a3\u4e48\u201c\u9644\u8fd1\u201d\u3001\u201cXX\u5e02\u201d\u3001\u201cXX\u533a\u201d\u7b49\u5730\u7406\u4f4d\u7f6e\u76f8\u5173\u7684\u8bcd\u6c47\uff0c\u5c31\u5e94\u8be5\u9002\u5f53\u5730\u51fa\u73b0\u5728\u4f60\u7684\u5185\u5bb9\u4e2d\u3002<\/p>\n<h5 id=\"322-1\">3.2.2. \u4e30\u5bcc\u7684\u5185\u5bb9\uff0c\u652f\u6491\u6838\u5fc3\u610f\u56fe<\/h5>\n<p>\u641c\u7d22\u5f15\u64ce\u8d8a\u6765\u8d8a\u9752\u7750\u90a3\u4e9b\u80fd\u591f\u63d0\u4f9b\u5168\u9762\u3001\u6df1\u5165\u4fe1\u606f\u7684\u7f51\u9875\u3002\u56f4\u7ed5\u4f60\u7684\u6838\u5fc3\u4e3b\u9898\uff0c\u63d0\u4f9b\u6709\u4ef7\u503c\u3001\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u3002\u8fd9\u4e0d\u4ec5\u80fd\u6ee1\u8db3\u7528\u6237\u7684\u9700\u6c42\uff0c\u4e5f\u80fd\u5411\u641c\u7d22\u5f15\u64ce\u5c55\u793a\u4f60\u7684\u4e13\u4e1a\u6027\u548c\u6743\u5a01\u6027\u3002\u6bd4\u5982\uff0c\u4e00\u7bc7\u5173\u4e8e\u201c\u5982\u4f55\u9009\u62e9\u5408\u9002\u7684\u8dd1\u6b65\u978b\u201d\u7684\u6587\u7ae0\uff0c\u9664\u4e86\u4ecb\u7ecd\u4e0d\u540c\u7c7b\u578b\u978b\u5b50\uff0c\u8fd8\u53ef\u4ee5\u5305\u542b\u201c\u9002\u5408\u4e0d\u540c\u5730\u5f62\u7684\u978b\u6b3e\u201d\u3001\u201c\u9002\u5408\u4e0d\u540c\u811a\u578b\u201d\uff08\u6bd4\u5982\u6241\u5e73\u8db3\u3001\u9ad8\u8db3\u5f13\uff09\u7b49\u66f4\u5177\u4f53\u7684\u4e0a\u4e0b\u6587\u4fe1\u606f\u3002<\/p>\n<h5 id=\"323entities-1\">3.2.3. \u5b9e\u4f53\uff08Entities\uff09\u7684\u8bc6\u522b\u4e0e\u5e94\u7528<\/h5>\n<p>\u201c\u5b9e\u4f53\u201d\u6307\u7684\u662f\u73b0\u5b9e\u4e16\u754c\u4e2d\u7684\u4eba\u3001\u5730\u70b9\u3001\u7ec4\u7ec7\u3001\u4e8b\u7269\u7b49\u3002\u641c\u7d22\u5f15\u64ce\u8d8a\u6765\u8d8a\u64c5\u957f\u8bc6\u522b\u548c\u7406\u89e3\u8fd9\u4e9b\u5b9e\u4f53\u3002\u5728\u4f60\u7684\u5185\u5bb9\u4e2d\uff0c\u6e05\u6670\u5730\u63d0\u53ca\u548c\u63cf\u8ff0\u76f8\u5173\u7684\u5b9e\u4f53\uff0c\u53ef\u4ee5\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u4f60\u7684\u5185\u5bb9\u6240\u6307\u5411\u7684\u771f\u5b9e\u4e16\u754c\u5bf9\u8c61\u3002\u6bd4\u5982\uff0c\u5728\u4ecb\u7ecd\u4e00\u4e2a\u5386\u53f2\u666f\u70b9\u65f6\uff0c\u660e\u786e\u63d0\u53ca\u5b83\u7684\u540d\u79f0\u3001\u5efa\u9020\u5e74\u4ee3\u3001\u5386\u53f2\u4eba\u7269\u7b49\uff0c\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u5c06\u5176\u4e0e\u77e5\u8bc6\u56fe\u8c31\u4e2d\u7684\u76f8\u5e94\u5b9e\u4f53\u5173\u8054\u8d77\u6765\u3002<\/p>\n<h3 id=\"4geo-1\">4. GEO\u641c\u7d22\u4f18\u5316\u5b9e\u6218\u7b56\u7565<\/h3>\n<h4 id=\"41seogeo-1\">4.1. \u672c\u5730SEO\u4e0eGEO\u641c\u7d22\u7684\u7ed3\u5408<\/h4>\n<p>\u5bf9\u4e8e\u672c\u5730\u5546\u5bb6\u800c\u8a00\uff0cGEO\u641c\u7d22\u4f18\u5316\u548c\u672c\u5730SEO\uff08Local SEO\uff09\u53ef\u4ee5\u8bf4\u662f\u201c\u5b6a\u751f\u5144\u5f1f\u201d\u3002\u786e\u4fdd\u4f60\u7684Google My Business\uff08\u6216\u5176\u4ed6\u672c\u5730\u76ee\u5f55\uff09\u4fe1\u606f\u662f\u6700\u65b0\u7684\u3001\u51c6\u786e\u7684\uff0c\u5e76\u4e14\u4e0e\u4f60\u7f51\u7ad9\u4e0a\u7684\u4fe1\u606f\u4fdd\u6301\u4e00\u81f4\u3002\u5728\u7f51\u7ad9\u5185\u5bb9\u4e2d\uff0c\u81ea\u7136\u5730\u878d\u5165\u672c\u5730\u5316\u4fe1\u606f\uff0c\u6bd4\u5982\u63d0\u53ca\u5f53\u5730\u5730\u6807\u3001\u793e\u533a\u6d3b\u52a8\u7b49\uff0c\u90fd\u80fd\u52a0\u5f3a\u4f60\u4e0e\u672c\u5730\u641c\u7d22\u7684\u5173\u8054\u6027\u3002<\/p>\n<h4 id=\"42geo-1\">4.2. \u79fb\u52a8\u7aef\u4f18\u5316\u4e0eGEO\u641c\u7d22<\/h4>\n<p>GEO\u641c\u7d22\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d1\u751f\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u3002\u4eba\u4eec\u901a\u5e38\u662f\u5728\u5916\u51fa\u65f6\uff0c\u901a\u8fc7\u624b\u673a\u8fdb\u884c\u8fd9\u7c7b\u641c\u7d22\u3002\u56e0\u6b64\uff0c\u786e\u4fdd\u4f60\u7684\u7f51\u7ad9\u5bf9\u79fb\u52a8\u8bbe\u5907\u53cb\u597d\uff0c\u52a0\u8f7d\u901f\u5ea6\u5feb\uff0c\u5bfc\u822a\u6e05\u6670\uff0c\u662fGEO\u641c\u7d22\u4f18\u5316\u7684\u5173\u952e\u3002\u79fb\u52a8\u4f18\u5148\u7684\u7d22\u5f15\u7b56\u7565\uff0c\u610f\u5473\u7740\u641c\u7d22\u5f15\u64ce\u4f1a\u4f18\u5148\u4f7f\u7528\u4f60\u7f51\u7ad9\u7684\u79fb\u52a8\u7248\u672c\u6765\u6392\u540d\u3002<\/p>\n<h4 id=\"43-1\">4.3. \u6301\u7eed\u76d1\u6d4b\u4e0e\u8c03\u6574<\/h4>\n<p>SEO\u4e0d\u662f\u4e00\u52b3\u6c38\u9038\u7684\u3002\u4f60\u9700\u8981\u6301\u7eed\u5173\u6ce8\u4f60\u7684\u7f51\u7ad9\u5728GEO\u641c\u7d22\u4e2d\u7684\u8868\u73b0\uff0c\u6bd4\u5982\u901a\u8fc7Google Search Console\u67e5\u770b\u7528\u6237\u7684\u641c\u7d22\u67e5\u8be2\uff0c\u4e86\u89e3\u54ea\u4e9b\u5730\u7406\u4f4d\u7f6e\u7684\u641c\u7d22\u5e26\u6765\u4e86\u6d41\u91cf\u3002\u6839\u636e\u6570\u636e\u53cd\u9988\uff0c\u4e0d\u65ad\u8c03\u6574\u4f60\u7684\u5185\u5bb9\u7b56\u7565\u3001Schema\u6807\u8bb0\u4ee5\u53ca\u6807\u9898\u5c42\u7ea7\uff0c\u8ba9\u4f60\u7684\u4f18\u5316\u5de5\u4f5c\u6c38\u8fdc\u8d70\u5728\u524d\u9762\u3002<\/p>\n<h2 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