{"id":1135,"date":"2026-01-21T21:39:14","date_gmt":"2026-01-21T13:39:14","guid":{"rendered":"http:\/\/www.wweishang.com\/?p=1135"},"modified":"2026-01-21T21:40:18","modified_gmt":"2026-01-21T13:40:18","slug":"geo%e4%bc%98%e5%8c%96%e7%9a%848%e4%b8%aa%e5%ae%9e%e6%88%98%e6%8a%80%e5%b7%a7%ef%bc%9a%e6%9c%ac%e5%9c%b0%e6%8e%92%e5%90%8d%e9%9d%a0%e5%89%8d","status":"publish","type":"post","link":"https:\/\/www.wweishang.com\/index.php\/2026\/01\/21\/geo%e4%bc%98%e5%8c%96%e7%9a%848%e4%b8%aa%e5%ae%9e%e6%88%98%e6%8a%80%e5%b7%a7%ef%bc%9a%e6%9c%ac%e5%9c%b0%e6%8e%92%e5%90%8d%e9%9d%a0%e5%89%8d\/","title":{"rendered":"GEO\u4f18\u5316\u76848\u4e2a\u5b9e\u6218\u6280\u5de7\uff1a\u672c\u5730\u6392\u540d\u9760\u524d"},"content":{"rendered":"
\n

\u4e2d\u6587\u6587\u7ae0\u5927\u7eb2<\/h3>\n

GEO\u4f18\u5316\u76848\u4e2a\u5b9e\u6218\u6280\u5de7\uff1a\u8ba9\u4f60\u7684\u672c\u5730\u6392\u540d\u8131\u9896\u800c\u51fa<\/h1>\n

\u5f15\u8a00\uff1a\u4e3a\u4f55\u672c\u5730SEO\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n

1. \u672c\u5730\u641c\u7d22\u7684\u5174\u8d77<\/h3>\n

2. \u4f20\u7edfSEO\u4e0e\u672c\u5730SEO\u7684\u533a\u522b<\/h3>\n

\u57fa\u7840\u5efa\u8bbe\u2014\u2014\u6253\u597d\u5730\u57fa<\/h2>\n

1. \u4f18\u5316\u4f60\u7684Google My Business (GMB)\u4e2a\u4eba\u8d44\u6599<\/h3>\n

a. \u51c6\u786e\u7684\u4fe1\u606f\u662f\u5173\u952e<\/h4>\n

b. \u5438\u5f15\u4eba\u7684\u63cf\u8ff0\u548c\u56fe\u7247<\/h4>\n

c. \u5584\u7528GMB\u5e16\u5b50\u529f\u80fd<\/h4>\n

2. \u672c\u5730\u5173\u952e\u8bcd\u7814\u7a76\uff1a\u627e\u5230\u4f60\u7684\u5ba2\u6237\u5728\u54ea\u91cc\u641c<\/h3>\n

a. \u201c\u9644\u8fd1\u201d\u7684\u529b\u91cf<\/h4>\n

b. \u884c\u4e1a \u5730\u70b9\uff0c\u4e07\u80fd\u516c\u5f0f<\/h4>\n

c. \u7ade\u4e89\u5bf9\u624b\u5206\u6790<\/h4>\n

3. \u7f51\u7ad9\u7684\u672c\u5730\u5316\u5143\u7d20<\/h3>\n

a. \u660e\u786e\u7684\u8054\u7cfb\u4fe1\u606f\uff08NAP\uff09<\/h4>\n

b. \u5730\u56fe\u5d4c\u5165<\/h4>\n

c. \u672c\u5730\u5316\u5185\u5bb9\u521b\u4f5c<\/h4>\n

\u5b9e\u6218\u6280\u5de7\u2014\u2014\u63d0\u5347\u6392\u540d<\/h2>\n

1. \u672c\u5730\u5f15\u8bc1\uff08Citations\uff09\uff1a\u5efa\u7acb\u4fe1\u4efb\u5ea6<\/h3>\n

a. \u4ec0\u4e48\u662f\u672c\u5730\u5f15\u8bc1\uff1f<\/h4>\n

b. \u5173\u952e\u7684\u5f15\u8bc1\u5e73\u53f0<\/h4>\n

c. \u4fdd\u6301\u4fe1\u606f\u4e00\u81f4\u6027<\/h4>\n

2. \u5ba2\u6237\u8bc4\u8bba\uff1a\u53e3\u7891\u7684\u9b54\u529b<\/h3>\n

a. \u9f13\u52b1\u5ba2\u6237\u7559\u4e0b\u8bc4\u8bba<\/h4>\n

b. \u5982\u4f55\u56de\u5e94\u8bc4\u8bba\uff08\u6b63\u9762\u4e0e\u8d1f\u9762\uff09<\/h4>\n

c. \u8bc4\u8bba\u6570\u91cf\u4e0e\u8d28\u91cf<\/h4>\n

3. \u672c\u5730\u94fe\u63a5\u5efa\u8bbe\uff1a\u4ece\u793e\u533a\u5f00\u59cb<\/h3>\n

a. \u8d5e\u52a9\u672c\u5730\u6d3b\u52a8<\/h4>\n

b. \u4e0e\u672c\u5730\u4f01\u4e1a\u5408\u4f5c<\/h4>\n

c. \u52a0\u5165\u672c\u5730\u5546\u4f1a<\/h4>\n

4. \u79fb\u52a8\u7aef\u4f18\u5316\uff1a\u4f60\u7684\u5ba2\u6237\u968f\u65f6\u5728\u7ebf<\/h3>\n

a. \u54cd\u5e94\u5f0f\u8bbe\u8ba1\u662f\u6807\u914d<\/h4>\n

b. \u52a0\u8f7d\u901f\u5ea6\u7684\u91cd\u8981\u6027<\/h4>\n

c. \u7b80\u5316\u7684\u7528\u6237\u4f53\u9a8c<\/h4>\n

5. \u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\uff1a\u8ba9\u641c\u7d22\u5f15\u64ce\u8bfb\u61c2\u4f60<\/h3>\n

a. \u672c\u5730\u4e1a\u52a1\u6a21\u5f0f\uff08LocalBusiness schema\uff09<\/h4>\n

b. \u5982\u4f55\u5b9e\u73b0\uff1f<\/h4>\n

\u7ed3\u8bba\uff1a\u6301\u7eed\u4f18\u5316\uff0c\u957f\u4e45\u53d7\u76ca<\/h2>\n

\u5e38\u89c1\u95ee\u9898\u89e3\u7b54 (FAQ)<\/h2>\n
\n

GEO\u4f18\u5316\u76848\u4e2a\u5b9e\u6218\u6280\u5de7\uff1a\u8ba9\u4f60\u7684\u672c\u5730\u6392\u540d\u8131\u9896\u800c\u51fa<\/h2>\n

\u563f\uff01\u4f60\u662f\u4e0d\u662f\u4e5f\u66fe\u7ecf\u5728\u624b\u673a\u4e0a\u641c\u7d22\u201c\u9644\u8fd1\u7684\u5496\u5561\u9986\u201d\u6216\u8005\u201cXX\u533a\u6700\u597d\u7684\u7259\u533b\u201d\uff1f\u5982\u679c\u7b54\u6848\u662f\u80af\u5b9a\u7684\uff0c\u90a3\u4f60\u5c31\u662f\u672c\u5730\u641c\u7d22\u5e9e\u5927\u7528\u6237\u7fa4\u4e2d\u7684\u4e00\u5458\u3002\u5728\u8fd9\u4e2a\u4fe1\u606f\u7206\u70b8\u7684\u65f6\u4ee3\uff0c\u5982\u679c\u4f60\u7684\u672c\u5730\u4f01\u4e1a\u60f3\u5728\u4f17\u591a\u7ade\u4e89\u8005\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u4ec5\u4ec5\u505a\u597d\u4f20\u7edf\u7684SEO\u662f\u4e0d\u591f\u7684\uff0c\u4f60\u5f97\u5b66\u4f1a\u201c\u73a9\u8f6c\u201d\u672c\u5730SEO\uff0c\u4e5f\u5c31\u662f\u6211\u4eec\u4eca\u5929\u7684\u4e3b\u9898\u2014\u2014GEO\u4f18\u5316\u3002<\/p>\n

\u5f15\u8a00\uff1a\u4e3a\u4f55\u672c\u5730SEO\u5982\u6b64\u91cd\u8981\uff1f<\/h3>\n

\u60f3\u4e00\u60f3\uff0c\u5f53\u4eba\u4eec\u9700\u8981\u672c\u5730\u670d\u52a1\u65f6\uff0c\u4ed6\u4eec\u901a\u5e38\u4f1a\u600e\u4e48\u505a\uff1f\u641c\u7d22\u5f15\u64ce\uff0c\u5c24\u5176\u662f\u79fb\u52a8\u7aef\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u662f\u4ed6\u4eec\u6700\u5148\u60f3\u5230\u7684\u5de5\u5177\u3002\u672c\u5730SEO\uff0c\u5c31\u50cf\u662f\u7ed9\u4f60\u7684\u5e97\u94fa\u5728\u5730\u56fe\u4e0a\u8d34\u4e0a\u6700\u9192\u76ee\u7684\u6807\u7b7e\uff0c\u8ba9\u90a3\u4e9b\u201c\u5c31\u5728\u4f60\u5bb6\u95e8\u53e3\u201d\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u7b2c\u4e00\u65f6\u95f4\u5c31\u80fd\u627e\u5230\u4f60\u3002<\/p>\n

1. \u672c\u5730\u641c\u7d22\u7684\u5174\u8d77<\/h4>\n

\u201c\u9644\u8fd1\u201d\u8fd9\u4e2a\u8bcd\uff0c\u6b63\u5728\u4ee5\u524d\u6240\u672a\u6709\u7684\u529b\u91cf\u9a71\u52a8\u7740\u641c\u7d22\u884c\u4e3a\u3002\u65e0\u8bba\u662f\u5bfb\u627e\u4e00\u5bb6\u65b0\u9910\u5385\uff0c\u8fd8\u662f\u9700\u8981\u4e00\u4e2a\u7d27\u6025\u7ef4\u4fee\u670d\u52a1\uff0c\u4eba\u4eec\u90fd\u4e60\u60ef\u4e8e\u5728\u641c\u7d22\u65f6\u52a0\u4e0a\u5730\u7406\u4f4d\u7f6e\u4fe1\u606f\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5982\u679c\u4f60\u4e0d\u80fd\u5728\u672c\u5730\u641c\u7d22\u7ed3\u679c\u4e2d\u5360\u636e\u4e00\u5e2d\u4e4b\u5730\uff0c\u4f60\u53ef\u80fd\u5c31\u9519\u5931\u4e86\u5927\u91cf\u7684\u7cbe\u51c6\u5ba2\u6237\u3002<\/p>\n

2. \u4f20\u7edfSEO\u4e0e\u672c\u5730SEO\u7684\u533a\u522b<\/h4>\n

\u4f20\u7edfSEO\u7684\u76ee\u6807\u662f\u8ba9\u4f60\u7684\u7f51\u7ad9\u5728\u5168\u56fd\u4e43\u81f3\u5168\u7403\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u6392\u540d\u9760\u524d\uff0c\u5173\u6ce8\u7684\u662f\u5e7f\u6cdb\u7684\u5173\u952e\u8bcd\u548c\u6d41\u91cf\u3002\u800c\u672c\u5730SEO\u5219\u66f4\u52a0\u805a\u7126\uff0c\u5b83\u5173\u6ce8\u7684\u662f\u201c\u6211\u9644\u8fd1\u7684XXX\u201d\u8fd9\u6837\u7684\u672c\u5730\u5316\u641c\u7d22\uff0c\u76ee\u6807\u662f\u5c06\u4f60\u7684\u4e1a\u52a1\u5c55\u793a\u7ed9\u7279\u5b9a\u5730\u7406\u533a\u57df\u5185\u7684\u7528\u6237\u3002\u4f60\u53ef\u4ee5\u628a\u4f20\u7edfSEO\u60f3\u8c61\u6210\u5728\u5927\u6d77\u91cc\u6492\u7f51\uff0c\u800c\u672c\u5730SEO\u5219\u662f\u5728\u7cbe\u51c6\u7684\u6e14\u5858\u91cc\u9493\u9c7c\u3002<\/p>\n

\u57fa\u7840\u5efa\u8bbe\u2014\u2014\u6253\u597d\u5730\u57fa<\/h3>\n

\u5728\u5f00\u59cb\u4efb\u4f55\u9ad8\u6df1\u7684\u6280\u5de7\u4e4b\u524d\uff0c\u6211\u4eec\u5f97\u786e\u4fdd\u4f60\u7684\u201c\u5730\u57fa\u201d\u591f\u7262\u56fa\u3002\u5c31\u50cf\u76d6\u623f\u5b50\u4e00\u6837\uff0c\u6ca1\u6709\u597d\u7684\u5730\u57fa\uff0c\u518d\u6f02\u4eae\u7684\u697c\u4e5f\u7ad9\u4e0d\u4f4f\u811a\u3002<\/p>\n

1. \u4f18\u5316\u4f60\u7684Google My Business (GMB)\u4e2a\u4eba\u8d44\u6599<\/h4>\n

Google My Business\uff08\u73b0\u5728\u5f88\u591a\u4eba\u4e5f\u53eb\u5b83Google Business Profile\uff0c\u4f46GMB\u8fd9\u4e2a\u8bf4\u6cd5\u5927\u5bb6\u66f4\u719f\u6089\uff09\u7edd\u5bf9\u662f\u672c\u5730SEO\u7684\u201c\u91cd\u4e2d\u4e4b\u91cd\u201d\uff0c\u5b83\u662f\u4f60\u5728Google\u641c\u7d22\u548c\u5730\u56fe\u4e0a\u7684\u95e8\u9762\u3002<\/p>\n

a. \u51c6\u786e\u7684\u4fe1\u606f\u662f\u5173\u952e<\/h5>\n

\u60f3\u8c61\u4e00\u4e0b\uff0c\u4e00\u4e2a\u5ba2\u6237\u627e\u5230\u4e86\u4f60\uff0c\u7ed3\u679c\u7535\u8bdd\u6253\u4e0d\u901a\uff0c\u6216\u8005\u5730\u5740\u662f\u9519\u7684\uff0c\u90a3\u5f97\u591a\u8ba9\u4eba\u6cae\u4e27\uff01\u6240\u4ee5\uff0c\u52a1\u5fc5\u786e\u4fdd\u4f60\u7684\u4f01\u4e1a\u540d\u79f0\u3001\u5730\u5740\u3001\u7535\u8bdd\u53f7\u7801\uff08NAP\u4fe1\u606f\uff09\u2014\u2014\u8fd9\u4e09\u4e2a\u5b57\u6bcd\u975e\u5e38\u91cd\u8981\uff0c\u4e4b\u540e\u8fd8\u4f1a\u63d0\u5230\u2014\u2014\u5728GMB\u4e0a\u662f100%\u51c6\u786e\u4e14\u4e00\u81f4\u7684\u3002<\/p>\n

b. \u5438\u5f15\u4eba\u7684\u63cf\u8ff0\u548c\u56fe\u7247<\/h5>\n

\u4f60\u7684GMB\u63cf\u8ff0\u662f\u4f60\u5411\u6f5c\u5728\u5ba2\u6237\u4ecb\u7ecd\u81ea\u5df1\u7684\u201c\u91d1\u540d\u7247\u201d\u3002\u7528\u7b80\u6d01\u3001\u6709\u5438\u5f15\u529b\u7684\u8bed\u8a00\uff0c\u7a81\u51fa\u4f60\u7684\u72ec\u7279\u5356\u70b9\uff08USP\uff09\u3002\u522b\u5fd8\u4e86\u4e0a\u4f20\u9ad8\u8d28\u91cf\u7684\u7167\u7247\uff0c\u5305\u62ec\u4f60\u7684\u5e97\u94fa\u5916\u89c2\u3001\u5185\u90e8\u73af\u5883\u3001\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u751a\u81f3\u662f\u4f60\u7684\u56e2\u961f\u3002\u6709\u56fe\u6709\u771f\u76f8\uff0c\u8fd8\u80fd\u5927\u5927\u63d0\u5347\u7528\u6237\u7684\u70b9\u51fb\u7387\u3002<\/p>\n

c. \u5584\u7528GMB\u5e16\u5b50\u529f\u80fd<\/h5>\n

GMB\u63d0\u4f9b\u7684\u201c\u5e16\u5b50\u201d\u529f\u80fd\uff0c\u5c31\u50cf\u662f\u5728\u4f60\u7684Google\u4e2a\u4eba\u8d44\u6599\u91cc\u53d1\u5e03\u52a8\u6001\u3002\u4f60\u53ef\u4ee5\u7528\u6765\u5206\u4eab\u6700\u65b0\u7684\u4fc3\u9500\u6d3b\u52a8\u3001\u65b0\u54c1\u53d1\u5e03\u3001\u6d3b\u52a8\u4fe1\u606f\uff0c\u751a\u81f3\u662f\u4e00\u4e9b\u884c\u4e1a\u8d44\u8baf\u3002\u8fd9\u4e0d\u4ec5\u80fd\u5438\u5f15\u7528\u6237\uff0c\u8fd8\u80fd\u8ba9\u4f60\u7684GMB\u8d44\u6599\u4fdd\u6301\u6d3b\u8dc3\uff0c\u5bf9\u6392\u540d\u6709\u79ef\u6781\u5f71\u54cd\u3002<\/p>\n

2. \u672c\u5730\u5173\u952e\u8bcd\u7814\u7a76\uff1a\u627e\u5230\u4f60\u7684\u5ba2\u6237\u5728\u54ea\u91cc\u641c<\/h4>\n

\u77e5\u9053\u5ba2\u6237\u7528\u4ec0\u4e48\u8bcd\u627e\u5230\u4f60\uff0c\u662f\u4f18\u5316\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n

a. \u201c\u9644\u8fd1\u201d\u7684\u529b\u91cf<\/h5>\n

\u201c\u9644\u8fd1\u201d\u8fd9\u4e2a\u8bcd\uff0c\u867d\u7136\u770b\u4f3c\u7b80\u5355\uff0c\u4f46\u5b83\u4ee3\u8868\u4e86\u5f3a\u70c8\u7684\u641c\u7d22\u610f\u56fe\u3002\u4f60\u7684\u5173\u952e\u8bcd\u7b56\u7565\u4e2d\uff0c\u7edd\u5bf9\u4e0d\u80fd\u5c11\u4e86\u5305\u542b\u201c\u9644\u8fd1\u201d\u3001\u201c\u9644\u8fd1\u9910\u5385\u201d\u3001\u201cXX\u8def\u9644\u8fd1\u201d\u7b49\u8bcd\u8bed\u3002<\/p>\n

b. \u884c\u4e1a \u5730\u70b9\uff0c\u4e07\u80fd\u516c\u5f0f<\/h5>\n

\u8fd9\u662f\u6700\u7ecf\u5178\u7684\u672c\u5730\u5173\u952e\u8bcd\u7ec4\u5408\u3002\u4f8b\u5982\uff0c\u201c\u4e0a\u6d77\u6d66\u4e1c\u642c\u5bb6\u516c\u53f8\u201d\u3001\u201c\u5317\u4eac\u671d\u9633\u533a\u5f8b\u5e08\u4e8b\u52a1\u6240\u201d\u3001\u201c\u6df1\u5733\u5357\u5c71\u706b\u9505\u5e97\u201d\u3002\u60f3\u60f3\u4f60\u7684\u4e3b\u8981\u670d\u52a1\u6216\u4ea7\u54c1\uff0c\u52a0\u4e0a\u4f60\u7684\u4e3b\u8981\u7ecf\u8425\u533a\u57df\uff0c\u8fd9\u5c31\u662f\u4f60\u7684\u6838\u5fc3\u5173\u952e\u8bcd\u3002<\/p>\n

c. \u7ade\u4e89\u5bf9\u624b\u5206\u6790<\/h5>\n

\u770b\u770b\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5728\u7528\u4ec0\u4e48\u5173\u952e\u8bcd\u3002\u4ed6\u4eec\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u7684\u524d\u9762\uff0c\u4e00\u5b9a\u6709\u4ed6\u4eec\u7684\u9053\u7406\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528\u4e00\u4e9bSEO\u5de5\u5177\uff0c\u5206\u6790\u4ed6\u4eec\u7684\u7f51\u7ad9\u5173\u952e\u8bcd\uff0c\u751a\u81f3\u4ed6\u4eec\u7684GMB\u8d44\u6599\u3002<\/p>\n

3. \u7f51\u7ad9\u7684\u672c\u5730\u5316\u5143\u7d20<\/h4>\n

\u4f60\u7684\u7f51\u7ad9\u672c\u8eab\uff0c\u4e5f\u9700\u8981\u201c\u544a\u8bc9\u201d\u641c\u7d22\u5f15\u64ce\u4f60\u662f\u505a\u4ec0\u4e48\u7684\uff0c\u4ee5\u53ca\u4f60\u5728\u54ea\u91cc\u3002<\/p>\n

a. \u660e\u786e\u7684\u8054\u7cfb\u4fe1\u606f\uff08NAP\uff09<\/h5>\n

\u8bb0\u4f4f\u6211\u524d\u9762\u63d0\u5230\u7684NAP\u5417\uff1fName (\u540d\u79f0)\u3001Address (\u5730\u5740)\u3001Phone (\u7535\u8bdd)\u3002\u8fd9\u4e09\u4e2a\u4fe1\u606f\u5fc5\u987b\u6e05\u6670\u5730\u51fa\u73b0\u5728\u4f60\u7f51\u7ad9\u7684\u663e\u773c\u4f4d\u7f6e\uff0c\u901a\u5e38\u662f\u5728\u9875\u7709\uff08header\uff09\u6216\u9875\u811a\uff08footer\uff09\uff0c\u5e76\u4e14\u8981\u548cGMB\u4e0a\u7684\u4fe1\u606f\u5b8c\u5168\u4e00\u81f4\u3002<\/p>\n

b. \u5730\u56fe\u5d4c\u5165<\/h5>\n

\u5728\u4f60\u7684\u201c\u8054\u7cfb\u6211\u4eec\u201d\u9875\u9762\uff0c\u5d4c\u5165\u4e00\u4e2aGoogle\u5730\u56fe\uff0c\u6807\u51fa\u4f60\u7684\u5177\u4f53\u4f4d\u7f6e\u3002\u8fd9\u4e0d\u4ec5\u65b9\u4fbf\u5ba2\u6237\u627e\u5230\u4f60\uff0c\u4e5f\u80fd\u5411\u641c\u7d22\u5f15\u64ce\u4f20\u9012\u201c\u4f60\u662f\u672c\u5730\u4f01\u4e1a\u201d\u7684\u4fe1\u53f7\u3002<\/p>\n

c. \u672c\u5730\u5316\u5185\u5bb9\u521b\u4f5c<\/h5>\n

\u5199\u4e00\u4e9b\u4e0e\u4f60\u672c\u5730\u793e\u533a\u76f8\u5173\u7684\u5185\u5bb9\u3002\u6bd4\u5982\uff0c\u4e00\u7bc7\u5173\u4e8e\u201cXX\u5e02\u6700\u53d7\u6b22\u8fce\u7684\u6625\u5b63\u6237\u5916\u6d3b\u52a8\u201d\u7684\u6587\u7ae0\uff0c\u5982\u679c\u4f60\u7684\u4e1a\u52a1\u662f\u6237\u5916\u7528\u54c1\u5e97\uff0c\u90a3\u8fd9\u7bc7\u5185\u5bb9\u5c31\u975e\u5e38\u6709\u4ef7\u503c\u3002\u8fd9\u80fd\u5438\u5f15\u672c\u5730\u7528\u6237\uff0c\u5e76\u5411\u641c\u7d22\u5f15\u64ce\u5c55\u793a\u4f60\u7684\u672c\u5730\u76f8\u5173\u6027\u3002<\/p>\n

\u5b9e\u6218\u6280\u5de7\u2014\u2014\u63d0\u5347\u6392\u540d<\/h3>\n

\u6709\u4e86\u575a\u5b9e\u7684\u57fa\u7840\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u5f00\u59cb\u65bd\u5c55\u4e00\u4e9b\u66f4\u5177\u201c\u653b\u51fb\u6027\u201d\u7684\u6280\u5de7\u4e86\u3002<\/p>\n

1. \u672c\u5730\u5f15\u8bc1\uff08Citations\uff09\uff1a\u5efa\u7acb\u4fe1\u4efb\u5ea6<\/h4>\n

\u672c\u5730\u5f15\u8bc1\uff0c\u7b80\u5355\u6765\u8bf4\uff0c\u5c31\u662f\u4f60\u7684\u4f01\u4e1a\u4fe1\u606f\uff08NAP\uff09\u51fa\u73b0\u5728\u5404\u79cd\u5728\u7ebf\u76ee\u5f55\u3001\u70b9\u8bc4\u7f51\u7ad9\u3001\u884c\u4e1a\u7f51\u7ad9\u4e0a\u7684\u8bb0\u5f55\u3002<\/p>\n

a. \u4ec0\u4e48\u662f\u672c\u5730\u5f15\u8bc1\uff1f<\/h5>\n

\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u7684\u4f01\u4e1a\u4fe1\u606f\u5c31\u50cf\u662f\u4f60\u7684\u201c\u6570\u5b57\u540d\u7247\u201d\uff0c\u5b83\u51fa\u73b0\u5728\u8d8a\u591a\u6743\u5a01\u3001\u76f8\u5173\u7684\u5728\u7ebf\u5e73\u53f0\uff0c\u5c31\u8d8a\u80fd\u8bc1\u660e\u4f60\u7684\u4e1a\u52a1\u771f\u5b9e\u5b58\u5728\uff0c\u5e76\u4e14\u662f\u4e00\u4e2a\u6d3b\u8dc3\u7684\u5546\u5bb6\u3002<\/p>\n

b. \u5173\u952e\u7684\u5f15\u8bc1\u5e73\u53f0<\/h5>\n

\u9664\u4e86GMB\uff0c\u8fd8\u6709\u4e00\u4e9b\u91cd\u8981\u7684\u5e73\u53f0\uff0c\u6bd4\u5982\u5927\u4f17\u70b9\u8bc4\uff08Dianping\uff09\u3001\u767e\u5ea6\u5730\u56fe\u3001\u7f8e\u56e2\u3001Yelp\uff08\u5982\u679c\u4f60\u7684\u76ee\u6807\u5e02\u573a\u5728\u6d77\u5916\uff09\u3001\u4ee5\u53ca\u4e00\u4e9b\u884c\u4e1a\u7279\u5b9a\u7684\u76ee\u5f55\u7f51\u7ad9\u3002<\/p>\n

c. \u4fdd\u6301\u4fe1\u606f\u4e00\u81f4\u6027<\/h5>\n

\u8fd9\u4e00\u70b9\u975e\u5e38\u91cd\u8981\uff01\u5c31\u50cfNAP\u4fe1\u606f\u5728GMB\u4e0a\u8981\u51c6\u786e\u4e00\u6837\uff0c\u5728\u6240\u6709\u5f15\u8bc1\u5e73\u53f0\u4e0a\u7684NAP\u4fe1\u606f\uff0c\u90fd\u5fc5\u987b\u4fdd\u6301\u7edd\u5bf9\u7684\u4e00\u81f4\u3002\u4efb\u4f55\u4e00\u70b9\u70b9\u5c0f\u7684\u5dee\u5f02\uff0c\u90fd\u53ef\u80fd\u8ba9\u641c\u7d22\u5f15\u64ce\u4ea7\u751f\u56f0\u60d1\uff0c\u4ece\u800c\u5f71\u54cd\u4f60\u7684\u6392\u540d\u3002<\/p>\n

2. \u5ba2\u6237\u8bc4\u8bba\uff1a\u53e3\u7891\u7684\u9b54\u529b<\/h4>\n

\u5728\u4fe1\u606f\u7206\u70b8\u7684\u65f6\u4ee3\uff0c\u4eba\u4eec\u8d8a\u6765\u8d8a\u4f9d\u8d56\u201c\u522b\u4eba\u7684\u8bc4\u4ef7\u201d\u3002\u5ba2\u6237\u8bc4\u8bba\uff0c\u5c31\u662f\u4f60\u6700\u597d\u7684\u201c\u6d3b\u5e7f\u544a\u201d\u3002<\/p>\n

a. \u9f13\u52b1\u5ba2\u6237\u7559\u4e0b\u8bc4\u8bba<\/h5>\n

\u522b\u5bb3\u7f9e\uff0c\u5927\u80c6\u5730\u9f13\u52b1\u6ee1\u610f\u7684\u5ba2\u6237\u5728GMB\u3001\u5927\u4f17\u70b9\u8bc4\u7b49\u5e73\u53f0\u4e0a\u7559\u4e0b\u4ed6\u4eec\u7684\u4f7f\u7528\u4f53\u9a8c\u3002\u4f60\u53ef\u4ee5\u5728\u670d\u52a1\u7ed3\u675f\u65f6\u53e3\u5934\u9080\u8bf7\uff0c\u6216\u8005\u5728\u8d26\u5355\u3001\u5e97\u5185\u653e\u7f6e\u4e8c\u7ef4\u7801\u5f15\u5bfc\u3002<\/p>\n

b. \u5982\u4f55\u56de\u5e94\u8bc4\u8bba\uff08\u6b63\u9762\u4e0e\u8d1f\u9762\uff09<\/h5>\n

\u5bf9\u4e8e\u597d\u8bc4\uff0c\u8981\u771f\u8bda\u5730\u611f\u8c22\uff0c\u8fd9\u4f1a\u8ba9\u5199\u8bc4\u8bba\u7684\u5ba2\u6237\u611f\u5230\u88ab\u91cd\u89c6\uff0c\u4e5f\u80fd\u6fc0\u52b1\u66f4\u591a\u4eba\u7559\u4e0b\u597d\u8bc4\u3002\u5bf9\u4e8e\u5dee\u8bc4\uff0c\u5343\u4e07\u4e0d\u8981\u56de\u907f\u6216\u4e89\u5435\u3002\u8981\u4ee5\u4e13\u4e1a\u7684\u6001\u5ea6\uff0c\u8868\u8fbe\u6b49\u610f\uff0c\u5e76\u8bf4\u660e\u4f60\u5c06\u5982\u4f55\u6539\u8fdb\u3002\u8fd9\u53cd\u800c\u80fd\u5c55\u73b0\u4f60\u7684\u8d23\u4efb\u611f\uff0c\u633d\u56de\u6f5c\u5728\u7684\u5ba2\u6237\u3002<\/p>\n

c. \u8bc4\u8bba\u6570\u91cf\u4e0e\u8d28\u91cf<\/h5>\n

\u641c\u7d22\u5f15\u64ce\u559c\u6b22\u770b\u5230\u6d3b\u8dc3\u7684\u3001\u6709\u6b63\u9762\u53cd\u9988\u7684\u5546\u5bb6\u3002\u8bc4\u8bba\u7684\u6570\u91cf\u5f88\u91cd\u8981\uff0c\u4f46\u8bc4\u8bba\u7684\u8d28\u91cf\u540c\u6837\u5173\u952e\u3002\u6df1\u5165\u3001\u5177\u4f53\u7684\u8bc4\u4ef7\uff0c\u6bd4\u7b80\u5355\u7684\u201c\u597d\u201d\u6216\u201c\u68d2\u201d\u66f4\u6709\u8bf4\u670d\u529b\u3002<\/p>\n

3. \u672c\u5730\u94fe\u63a5\u5efa\u8bbe\uff1a\u4ece\u793e\u533a\u5f00\u59cb<\/h4>\n

\u94fe\u63a5\uff0c\u662f\u641c\u7d22\u5f15\u64ce\u8861\u91cf\u7f51\u7ad9\u6743\u5a01\u6027\u7684\u91cd\u8981\u6307\u6807\u3002\u672c\u5730\u94fe\u63a5\u5efa\u8bbe\uff0c\u5c31\u662f\u4ece\u4f60\u7684\u201c\u793e\u533a\u201d\u51fa\u53d1\uff0c\u83b7\u53d6\u6765\u81ea\u672c\u5730\u76f8\u5173\u7f51\u7ad9\u7684\u94fe\u63a5\u3002<\/p>\n

a. \u8d5e\u52a9\u672c\u5730\u6d3b\u52a8<\/h5>\n

\u5982\u679c\u4f60\u6709\u80fd\u529b\uff0c\u53ef\u4ee5\u8d5e\u52a9\u4e00\u4e9b\u672c\u5730\u7684\u793e\u533a\u6d3b\u52a8\u3001\u4f53\u80b2\u8d5b\u4e8b\u6216\u516c\u76ca\u9879\u76ee\u3002\u901a\u5e38\uff0c\u8fd9\u4e9b\u6d3b\u52a8\u7684\u4e3b\u529e\u65b9\u4f1a\u5728\u4ed6\u4eec\u7684\u7f51\u7ad9\u4e0a\u5217\u51fa\u8d5e\u52a9\u5546\u540d\u5355\uff0c\u5e76\u4e3a\u4f60\u63d0\u4f9b\u4e00\u4e2a\u94fe\u63a5\u3002<\/p>\n

b. \u4e0e\u672c\u5730\u4f01\u4e1a\u5408\u4f5c<\/h5>\n

\u4e0e\u5176\u4ed6\u975e\u7ade\u4e89\u6027\u7684\u672c\u5730\u4f01\u4e1a\u5efa\u7acb\u5408\u4f5c\u5173\u7cfb\u3002\u6bd4\u5982\uff0c\u4e00\u5bb6\u5065\u8eab\u623f\u53ef\u4ee5\u548c\u4e00\u5bb6\u5065\u5eb7\u98df\u54c1\u5e97\u5408\u4f5c\uff0c\u4e92\u76f8\u5728\u5bf9\u65b9\u7f51\u7ad9\u4e0a\u63a8\u8350\uff0c\u6216\u8005\u5171\u540c\u4e3e\u529e\u4e00\u4e9b\u7ebf\u4e0b\u6d3b\u52a8\u3002<\/p>\n

c. \u52a0\u5165\u672c\u5730\u5546\u4f1a<\/h5>\n

\u52a0\u5165\u4f60\u6240\u5728\u5730\u533a\u7684\u5546\u4f1a\u6216\u5176\u4ed6\u884c\u4e1a\u534f\u4f1a\u3002\u8fd9\u4e9b\u7ec4\u7ec7\u901a\u5e38\u6709\u4e00\u4e2a\u6210\u5458\u5217\u8868\uff0c\u5e76\u4e3a\u6210\u5458\u63d0\u4f9b\u4e00\u4e2a\u7f51\u7ad9\u94fe\u63a5\u3002<\/p>\n

4. \u79fb\u52a8\u7aef\u4f18\u5316\uff1a\u4f60\u7684\u5ba2\u6237\u968f\u65f6\u5728\u7ebf<\/h4>\n

\u6211\u4eec\u73b0\u5728\u51e0\u4e4e\u4eba\u4eba\u90fd\u662f\u201c\u4f4e\u5934\u65cf\u201d\uff0c\u79fb\u52a8\u641c\u7d22\u5df2\u7ecf\u6210\u4e3a\u4e3b\u6d41\u3002\u5982\u679c\u4f60\u7684\u7f51\u7ad9\u5728\u624b\u673a\u4e0a\u4f53\u9a8c\u7cdf\u7cd5\uff0c\u90a3\u4f60\u5c31\u7b49\u4e8e\u5173\u95ed\u4e86\u5927\u90e8\u5206\u6f5c\u5728\u5ba2\u6237\u7684\u5165\u53e3\u3002<\/p>\n

a. \u54cd\u5e94\u5f0f\u8bbe\u8ba1\u662f\u6807\u914d<\/h5>\n

\u786e\u4fdd\u4f60\u7684\u7f51\u7ad9\u80fd\u591f\u81ea\u52a8\u9002\u5e94\u4e0d\u540c\u5c4f\u5e55\u5c3a\u5bf8\uff0c\u65e0\u8bba\u662f\u5728\u7535\u8111\u3001\u5e73\u677f\u8fd8\u662f\u624b\u673a\u4e0a\uff0c\u90fd\u80fd\u63d0\u4f9b\u826f\u597d\u7684\u6d4f\u89c8\u4f53\u9a8c\u3002\u8fd9\u5df2\u7ecf\u4e0d\u662f\u4e00\u4e2a\u201c\u52a0\u5206\u9879\u201d\uff0c\u800c\u662f\u201c\u5fc5\u8003\u9879\u201d\u3002<\/p>\n

b. \u52a0\u8f7d\u901f\u5ea6\u7684\u91cd\u8981\u6027<\/h5>\n

\u624b\u673a\u7528\u6237\u7684\u8010\u5fc3\u901a\u5e38\u6bd4\u7535\u8111\u7528\u6237\u66f4\u6709\u9650\u3002\u5982\u679c\u4f60\u7684\u7f51\u7ad9\u52a0\u8f7d\u901f\u5ea6\u6162\u541e\u541e\uff0c\u7528\u6237\u5f88\u53ef\u80fd\u5728\u9875\u9762\u5b8c\u5168\u6253\u5f00\u524d\u5c31\u79bb\u5f00\u4e86\u3002\u538b\u7f29\u56fe\u7247\u3001\u4f18\u5316\u4ee3\u7801\uff0c\u90fd\u80fd\u6709\u6548\u63d0\u5347\u52a0\u8f7d\u901f\u5ea6\u3002<\/p>\n

c. \u7b80\u5316\u7684\u7528\u6237\u4f53\u9a8c<\/h5>\n

\u5728\u5c0f\u5c4f\u5e55\u4e0a\uff0c\u5bfc\u822a\u8981\u6e05\u6670\uff0c\u6309\u94ae\u8981\u6613\u4e8e\u70b9\u51fb\uff0c\u8868\u5355\u8981\u7b80\u6d01\u3002\u8ba9\u7528\u6237\u80fd\u5feb\u901f\u627e\u5230\u4ed6\u4eec\u9700\u8981\u7684\u4fe1\u606f\uff0c\u6216\u8005\u5b8c\u6210\u4ed6\u4eec\u7684\u76ee\u6807\u3002<\/p>\n

5. \u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\uff1a\u8ba9\u641c\u7d22\u5f15\u64ce\u8bfb\u61c2\u4f60<\/h4>\n

\u7ed3\u6784\u5316\u6570\u636e\uff0c\u5c31\u50cf\u662f\u7ed9\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u4e00\u4efd\u201c\u8bf4\u660e\u4e66\u201d\uff0c\u5e2e\u52a9\u5b83\u66f4\u51c6\u786e\u5730\u7406\u89e3\u4f60\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\u3002<\/p>\n

a. \u672c\u5730\u4e1a\u52a1\u6a21\u5f0f\uff08LocalBusiness schema\uff09<\/h5>\n

\u5728\u6280\u672f\u5c42\u9762\u4e0a\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u201cLocalBusiness schema\u201d\uff08\u672c\u5730\u4e1a\u52a1\u6a21\u5f0f\uff09\u6765\u6807\u8bb0\u4f60\u7684\u4f01\u4e1a\u4fe1\u606f\u3002\u8fd9\u5305\u62ec\u4f60\u7684\u540d\u79f0\u3001\u5730\u5740\u3001\u7535\u8bdd\u3001\u8425\u4e1a\u65f6\u95f4\u3001\u8bc4\u4ef7\u7b49\u3002<\/p>\n

b. \u5982\u4f55\u5b9e\u73b0\uff1f<\/h5>\n

\u4f60\u53ef\u4ee5\u901a\u8fc7JSON-LD\uff08\u4e00\u79cd\u63a8\u8350\u7684\u683c\u5f0f\uff09\u6765\u7f16\u5199\u7ed3\u6784\u5316\u6570\u636e\uff0c\u5e76\u5c06\u5176\u6dfb\u52a0\u5230\u7f51\u7ad9\u7684HTML\u4e2d\u3002\u5982\u679c\u89c9\u5f97\u6280\u672f\u96be\u5ea6\u5927\uff0c\u4e5f\u53ef\u4ee5\u5bfb\u6c42\u4e13\u4e1aSEO\u4eba\u5458\u7684\u5e2e\u52a9\u3002<\/p>\n

\u7ed3\u8bba\uff1a\u6301\u7eed\u4f18\u5316\uff0c\u957f\u4e45\u53d7\u76ca<\/h3>\n

\u672c\u5730SEO\u4e0d\u662f\u4e00\u6b21\u6027\u7684\u4efb\u52a1\uff0c\u800c\u662f\u4e00\u4e2a\u6301\u7eed\u4f18\u5316\u7684\u8fc7\u7a0b\u3002\u5e02\u573a\u7684\u53d8\u5316\u3001\u7ade\u4e89\u5bf9\u624b\u7684\u7b56\u7565\u3001\u7528\u6237\u641c\u7d22\u4e60\u60ef\u7684\u6539\u53d8\uff0c\u90fd\u8981\u6c42\u6211\u4eec\u4e0d\u65ad\u8c03\u6574\u548c\u6539\u8fdb\u3002\u575a\u6301\u505a\u597d\u4ee5\u4e0a\u8fd9\u4e9b\u5b9e\u6218\u6280\u5de7\uff0c\u4f60\u7684\u672c\u5730\u6392\u540d\u5c31\u80fd\u7a33\u6b65\u63d0\u5347\uff0c\u5438\u5f15\u66f4\u591a\u7cbe\u51c6\u7684\u5ba2\u6237\uff0c\u8ba9\u4f60\u7684\u751f\u610f\u84b8\u84b8\u65e5\u4e0a\uff01<\/p>\n

\u5e38\u89c1\u95ee\u9898\u89e3\u7b54 (FAQ)<\/h3>\n
    \n
  1. \n

    \u6211\u7684GMB\u4e2a\u4eba\u8d44\u6599\u6700\u5e94\u8be5\u5173\u6ce8\u54ea\u4e9b\u65b9\u9762\uff1f
    \n\u6700\u5e94\u8be5\u5173\u6ce8\u7684\u662f\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff08NAP\uff09\u3001\u5438\u5f15\u4eba\u7684\u63cf\u8ff0\u548c\u9ad8\u8d28\u91cf\u7684\u56fe\u7247\uff0c\u4ee5\u53ca\u5b9a\u671f\u66f4\u65b0GMB\u5e16\u5b50\u3002<\/p>\n<\/li>\n

  2. \n

    \u672c\u5730\u5173\u952e\u8bcd\u7814\u7a76\u6709\u54ea\u4e9b\u514d\u8d39\u7684\u5de5\u5177\u53ef\u4ee5\u4f7f\u7528\uff1f
    \n\u4f60\u53ef\u4ee5\u5229\u7528Google\u641c\u7d22\u7684\u81ea\u52a8\u63d0\u793a\u529f\u80fd\u3001\u201c\u76f8\u5173\u641c\u7d22\u201d\u90e8\u5206\uff0c\u4ee5\u53ca\u767e\u5ea6\u6307\u6570\u7b49\u5de5\u5177\u6765\u53d1\u73b0\u672c\u5730\u5173\u952e\u8bcd\u3002<\/p>\n<\/li>\n

  3. \n

    \u6211\u9700\u8981\u6240\u6709\u5728\u7ebf\u76ee\u5f55\u90fd\u5217\u51fa\u6211\u7684\u4f01\u4e1a\u4fe1\u606f\u5417\uff1f
    \n\u4e0d\u4e00\u5b9a\u3002\u4f18\u5148\u9009\u62e9\u90a3\u4e9b\u4e0e\u4f60\u7684\u884c\u4e1a\u548c\u5730\u533a\u76f8\u5173\u7684\u3001\u4fe1\u8a89\u826f\u597d\u7684\u76ee\u5f55\u5e73\u53f0\u3002\u4fe1\u606f\u4e00\u81f4\u6027\u6bd4\u6570\u91cf\u66f4\u91cd\u8981\u3002<\/p>\n<\/li>\n

  4. \n

    \u5982\u679c\u6211\u7684\u4f01\u4e1a\u6709\u591a\u5bb6\u5206\u5e97\uff0c\u8be5\u5982\u4f55\u8fdb\u884c\u672c\u5730SEO\uff1f
    \n\u4e3a\u6bcf\u5bb6\u5206\u5e97\u521b\u5efa\u72ec\u7acb\u7684GMB\u4e2a\u4eba\u8d44\u6599\uff0c\u5e76\u786e\u4fdd\u7f51\u7ad9\u4e0a\u4e3a\u6bcf\u4e2a\u5206\u5e97\u90fd\u63d0\u4f9b\u4e86\u5355\u72ec\u7684\u9875\u9762\uff0c\u5305\u542b\u8be6\u7ec6\u7684\u672c\u5730\u5316\u4fe1\u606f\u548c\u72ec\u7acb\u7684NAP\u3002<\/p>\n<\/li>\n

  5. \n

    \u591a\u4e45\u5e94\u8be5\u68c0\u67e5\u4e00\u6b21\u6211\u7684\u672c\u5730SEO\u8868\u73b0\uff1f
    \n\u5efa\u8bae\u81f3\u5c11\u6bcf\u6708\u68c0\u67e5\u4e00\u6b21\u4f60\u7684GMB\u6d1e\u5bdf\u6570\u636e\u3001\u7f51\u7ad9\u5206\u6790\u62a5\u544a\u4ee5\u53ca\u5728Google\u641c\u7d22\u548c\u5730\u56fe\u4e2d\u7684\u6392\u540d\u60c5\u51b5\uff0c\u5e76\u6839\u636e\u6570\u636e\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u4e2d\u6587\u6587\u7ae0\u5927\u7eb2 GEO\u4f18\u5316\u76848\u4e2a\u5b9e\u6218\u6280\u5de7\uff1a\u8ba9\u4f60\u7684\u672c\u5730\u6392\u540d\u8131\u9896\u800c\u51fa \u5f15\u8a00\uff1a\u4e3a\u4f55\u672c\u5730SEO\u5982\u6b64\u91cd\u8981\uff1f 1. \u672c\u5730\u641c\u7d22 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1135","post","type-post","status-publish","format-standard","hentry","category-ai"],"_links":{"self":[{"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/posts\/1135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/comments?post=1135"}],"version-history":[{"count":1,"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/posts\/1135\/revisions"}],"predecessor-version":[{"id":1142,"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/posts\/1135\/revisions\/1142"}],"wp:attachment":[{"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/media?parent=1135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/categories?post=1135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wweishang.com\/index.php\/wp-json\/wp\/v2\/tags?post=1135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}